Vice President of Marketing - Full-time

You in This Role and on the team: As Vice President of Marketing at Unusual Machines, you’ll be the strategic force and hands-on leader behind the growth of our powerful and pioneering brands—Rotor Riot, Fat Shark, and our new Made-in-USA product lines. This is a unique opportunity to unify branding, digital strategy, content, and enterprise go-to-market efforts under one roof. You’ll lead a talented media and marketing team that’s already producing world-class content—and take us to the next level across B2C, B2B, and government sectors.

You are passionate about storytelling and just as fluent in analytics as you are in branding. You understand niche, high-skill communities, can speak the language of defense and government procurement, and thrive in high-growth, fast-paced environments. If you're excited to lead from the front, influence product and customer strategy, and work in an emerging tech sector with massive momentum—this role is for you.

A Day in the Life: Here’s what your week might look like:

• Lead cross-functional marketing strategy across consumer, enterprise, and government channels
• Guide brand positioning and messaging for Rotor Riot, Fat Shark, and Unusual Machines’ defense line
• Oversee and analyze paid ad performance, SEO, email/SMS campaigns, and influencer partnerships
• Lead content planning and ensure alignment across social, community, YouTube, and media assets
• Monitor marketing metrics, manage budgets, and define performance goals for media, events, and e-commerce
• Collaborate with Sales, Product, and Operations on go-to-market strategy
• Supervise and support direct reports including the Director of Media, Video Editor, Webmaster, and Event Coordinator
• Partner with IR/PR to shape external communications
• Represent the brand at major defense expos, FPV industry events, and community experience

Requirements

What You’ll Bring to the Team

• 7+ years of leadership experience in marketing, ideally in consumer electronics, e-commerce, or technical products
• Proven expertise in digital marketing channels: paid ads, SEO, email, influencer, affiliate
• A deep understanding of performance marketing and how to optimize campaigns based on data
• Strong experience in brand strategy and community engagement across niche or enthusiast audiences
• Executive-level presence with a collaborative, data-driven approach to leadership
• Fluency in cross-functional communication between media, sales, operations, and product
• Experience managing teams, budgets, content schedules, and creative direction
• Strong storytelling skills—visually and verbally
• High comfort with marketing analytics tools and attribution models
• A passion for drones, FPV, defense innovation, or technical hobbies

Bonus Points (Preferred but not required)

• Experience working with the U.S. government, DoD, or in a government contractor environment
• Familiarity with drone technology or prior experience building, flying, or piloting drones
• Military service or knowledge of military terminology and structure
• Experience managing e-commerce via platforms like Shopify and Klaviyo
• Understanding of YouTube content strategy and media performance metrics
• Exposure to CAD, aerospace, or 3D printing as part of your marketing ecosystem

What You’ll Gain

• The chance to shape the marketing vision of one of the most visible brands in the FPV drone world
• Leadership of a highly creative, fast-moving team producing industry-leading content
• A front-row seat in the intersection of consumer electronics, STEM, and national defense
• Autonomy to innovate, take risks, and define new marketing playbooks
• A highly collaborative executive team that values transparency, experimentation, and impact
• Equity options and a say in the future of a growing, proudly American company

Location: Orlando, FL

Benefits

Benefits: We consider the people at Unusual Machines to be the strength of our company. Unusual Machines is a great place to learn and work, and we look forward to your contributions in fueling our growth. You will also enjoy great benefits:

• Flexible Time Off (Unlimited)
• Competitive Health Benefits
• 401K
• Stock Options

The People: At Unusual Machines is the parent company to Rotor Riot and Fat Shark, two of the most respected and recognizable brands in the FPV drone industry. Your contributions both big and small will be valued, recognized, and rewarded at every step along our exciting journey. Our team is passionate about growth, innovation, and collaboration. We are constantly striving to improve and better ourselves so that we can better support our customers.

One more thing: If you are unsure if you have the qualifications, apply anyway! We don’t hire off key words. We hire real living people who have choices that we want to hear. If you are smart and can learn that is what you need.

You in This Role and on the team: As Vice President of Marketing at Unusual Machines, you’ll be the strategic force and hands-on leader behind the growth of our powerful and pioneering brands—Rotor Riot, Fat Shark, and our new Made-in-USA product lines. This is a unique opportunity to unify branding, digital strategy, content, and enterprise go-to-market efforts under one roof. You’ll lead a talented media and marketing team that’s already producing world-class content—and take us to the next level across B2C, B2B, and government sectors.

You are passionate about storytelling and just as fluent in analytics as you are in branding. You understand niche, high-skill communities, can speak the language of defense and government procurement, and thrive in high-growth, fast-paced environments. If you're excited to lead from the front, influence product and customer strategy, and work in an emerging tech sector with massive momentum—this role is for you.

A Day in the Life: Here’s what your week might look like:

• Lead cross-functional marketing strategy across consumer, enterprise, and government channels
• Guide brand positioning and messaging for Rotor Riot, Fat Shark, and Unusual Machines’ defense line
• Oversee and analyze paid ad performance, SEO, email/SMS campaigns, and influencer partnerships
• Lead content planning and ensure alignment across social, community, YouTube, and media assets
• Monitor marketing metrics, manage budgets, and define performance goals for media, events, and e-commerce
• Collaborate with Sales, Product, and Operations on go-to-market strategy
• Supervise and support direct reports including the Director of Media, Video Editor, Webmaster, and Event Coordinator
• Partner with IR/PR to shape external communications
• Represent the brand at major defense expos, FPV industry events, and community experience

Requirements

What You’ll Bring to the Team

• 7+ years of leadership experience in marketing, ideally in consumer electronics, e-commerce, or technical products
• Proven expertise in digital marketing channels: paid ads, SEO, email, influencer, affiliate
• A deep understanding of performance marketing and how to optimize campaigns based on data
• Strong experience in brand strategy and community engagement across niche or enthusiast audiences
• Executive-level presence with a collaborative, data-driven approach to leadership
• Fluency in cross-functional communication between media, sales, operations, and product
• Experience managing teams, budgets, content schedules, and creative direction
• Strong storytelling skills—visually and verbally
• High comfort with marketing analytics tools and attribution models
• A passion for drones, FPV, defense innovation, or technical hobbies

Bonus Points (Preferred but not required)

• Experience working with the U.S. government, DoD, or in a government contractor environment
• Familiarity with drone technology or prior experience building, flying, or piloting drones
• Military service or knowledge of military terminology and structure
• Experience managing e-commerce via platforms like Shopify and Klaviyo
• Understanding of YouTube content strategy and media performance metrics
• Exposure to CAD, aerospace, or 3D printing as part of your marketing ecosystem

What You’ll Gain

• The chance to shape the marketing vision of one of the most visible brands in the FPV drone world
• Leadership of a highly creative, fast-moving team producing industry-leading content
• A front-row seat in the intersection of consumer electronics, STEM, and national defense
• Autonomy to innovate, take risks, and define new marketing playbooks
• A highly collaborative executive team that values transparency, experimentation, and impact
• Equity options and a say in the future of a growing, proudly American company

Location: Orlando, FL

Benefits

Benefits: We consider the people at Unusual Machines to be the strength of our company. Unusual Machines is a great place to learn and work, and we look forward to your contributions in fueling our growth. You will also enjoy great benefits:

• Flexible Time Off (Unlimited)
• Competitive Health Benefits
• 401K
• Stock Options

The People: At Unusual Machines is the parent company to Rotor Riot and Fat Shark, two of the most respected and recognizable brands in the FPV drone industry. Your contributions both big and small will be valued, recognized, and rewarded at every step along our exciting journey. Our team is passionate about growth, innovation, and collaboration. We are constantly striving to improve and better ourselves so that we can better support our customers.

One more thing: If you are unsure if you have the qualifications, apply anyway! We don’t hire off key words. We hire real living people who have choices that we want to hear. If you are smart and can learn that is what you need.

Qualifications

• You are passionate about storytelling and just as fluent in analytics as you are in branding
• You understand niche, high-skill communities, can speak the language of defense and government procurement, and thrive in high-growth, fast-paced environments
• 7+ years of leadership experience in marketing, ideally in consumer electronics, e-commerce, or technical products
• Proven expertise in digital marketing channels: paid ads, SEO, email, influencer, affiliate
• A deep understanding of performance marketing and how to optimize campaigns based on data
• Strong experience in brand strategy and community engagement across niche or enthusiast audiences
• Executive-level presence with a collaborative, data-driven approach to leadership
• Fluency in cross-functional communication between media, sales, operations, and product
• Experience managing teams, budgets, content schedules, and creative direction
• Strong storytelling skills—visually and verbally
• High comfort with marketing analytics tools and attribution models
• A passion for drones, FPV, defense innovation, or technical hobbies
• Leadership of a highly creative, fast-moving team producing industry-leading content
• A front-row seat in the intersection of consumer electronics, STEM, and national defense
• A highly collaborative executive team that values transparency, experimentation, and impact
• You in This Role and on the team: As Vice President of Marketing at Unusual Machines, you’ll be the strategic force and hands-on leader behind the growth of our powerful and pioneering brands—Rotor Riot, Fat Shark, and our new Made-in-USA product lines
• You are passionate about storytelling and just as fluent in analytics as you are in branding
• You understand niche, high-skill communities, can speak the language of defense and government procurement, and thrive in high-growth, fast-paced environments
• 7+ years of leadership experience in marketing, ideally in consumer electronics, e-commerce, or technical products
• Proven expertise in digital marketing channels: paid ads, SEO, email, influencer, affiliate
• A deep understanding of performance marketing and how to optimize campaigns based on data
• Strong experience in brand strategy and community engagement across niche or enthusiast audiences
• Executive-level presence with a collaborative, data-driven approach to leadership
• Fluency in cross-functional communication between media, sales, operations, and product
• Experience managing teams, budgets, content schedules, and creative direction
• Strong storytelling skills—visually and verbally
• High comfort with marketing analytics tools and attribution models
• A passion for drones, FPV, defense innovation, or technical hobbies
• Leadership of a highly creative, fast-moving team producing industry-leading content
• A front-row seat in the intersection of consumer electronics, STEM, and national defense
• A highly collaborative executive team that values transparency, experimentation, and impact

Benefits

• The chance to shape the marketing vision of one of the most visible brands in the FPV drone world
• Equity options and a say in the future of a growing, proudly American company
• Benefits: We consider the people at Unusual Machines to be the strength of our company
• You will also enjoy great benefits:
• Flexible Time Off (Unlimited)
• Competitive Health Benefits
• 401K
• Stock Options
• The chance to shape the marketing vision of one of the most visible brands in the FPV drone world
• Equity options and a say in the future of a growing, proudly American company
• You will also enjoy great benefits:
• Flexible Time Off (Unlimited)
• Competitive Health Benefits
• 401K
• Stock Options

Responsibilities

• You in This Role and on the team: As Vice President of Marketing at Unusual Machines, you’ll be the strategic force and hands-on leader behind the growth of our powerful and pioneering brands—Rotor Riot, Fat Shark, and our new Made-in-USA product lines
• Lead cross-functional marketing strategy across consumer, enterprise, and government channels
• Guide brand positioning and messaging for Rotor Riot, Fat Shark, and Unusual Machines’ defense line
• Oversee and analyze paid ad performance, SEO, email/SMS campaigns, and influencer partnerships
• Lead content planning and ensure alignment across social, community, YouTube, and media assets
• Monitor marketing metrics, manage budgets, and define performance goals for media, events, and e-commerce
• Collaborate with Sales, Product, and Operations on go-to-market strategy
• Supervise and support direct reports including the Director of Media, Video Editor, Webmaster, and Event Coordinator
• Partner with IR/PR to shape external communications
• Represent the brand at major defense expos, FPV industry events, and community experience
• Autonomy to innovate, take risks, and define new marketing playbooks
• If you're excited to lead from the front, influence product and customer strategy, and work in an emerging tech sector with massive momentum—this role is for you
• Lead cross-functional marketing strategy across consumer, enterprise, and government channels
• Guide brand positioning and messaging for Rotor Riot, Fat Shark, and Unusual Machines’ defense line
• Oversee and analyze paid ad performance, SEO, email/SMS campaigns, and influencer partnerships
• Lead content planning and ensure alignment across social, community, YouTube, and media assets
• Monitor marketing metrics, manage budgets, and define performance goals for media, events, and e-commerce
• Collaborate with Sales, Product, and Operations on go-to-market strategy
• Supervise and support direct reports including the Director of Media, Video Editor, Webmaster, and Event Coordinator
• Partner with IR/PR to shape external communications
• Represent the brand at major defense expos, FPV industry events, and community experience