University Social Media Specialist (Temporary)

Overview

Primary Purpose University of the Pacific’s Social Media Specialist (TC) will be responsible for creating and implementing social media campaigns and content that engages users and builds, retains and deepens their relationships with the university to build its national presence and positive reputation. The Social Media Specialist (TC) will be a key member of the University Strategic Communications team and will report to the Senior Director of Media Relations, working with closely with leaders in digital communications, media relations, internal communications and community relations. The specialist will have a deep understanding of branding and its relationship and application to social media and digital communications to attract prospective students and families, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. The successful candidate will be a passionate and energetic storyteller, a versatile creative communicator, and a well-respected team player, committed to continually improve the university’s social media presence and practices.

Essential Functions Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university’s brand, its offerings and accomplishments. Write, edit, design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond/escalate. Moderate and engage with the university’s social audiences, growing the online community. Provide an outstanding experience by being accessible and responding to queries timely. Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography. Monitor, evaluate and report performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights. Perform other related duties as assigned. University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff. Minimum Qualifications Bachelor’s Degree in marketing, communications, journalism or related discipline. One (1) year of social media work experience. Preferred Qualifications Proven understanding and experience with planning, creating and publishing social media content on behalf of a brand following brand guidelines. Demonstrated experience creating content for a multitude of social media platforms – specifically Instagram, Facebook, LinkedIn, Twitter, Reddit and others. Strong copy editing, writing and storytelling skills using multiple formats such as short form video, photography and design. Experience using a social media management platform, such as Hootsuite, for scheduling, monitoring and measuring content. Keen monitoring, listening, research and analyzing skills to identify trends, chatter and online conversations about the brand online. Understanding of crisis response plans for social media. Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advancing social justice, equity, and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge in their work. Work Schedule

Work performed during standard business hours 8:30 a.m. – 5 p.m.. May be required to work nights and weekends to cover university events as needed which would be communicated well in advance.

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