SEO Specialist; Hybrid

Position Overview

The University of St. Augustine for Health Sciences is committed to developing professional health care practitioners through innovation and quality education. The SEO Specialist owns the university’s end-to-end organic-search strategy – planning, implementing, and optimizing technical SEO, content enhancements, and CRO tests – to drive organic growth and lead generation. This role requires close collaboration with agency partners, web developers, designers, content creators, IT, and marketing teams. Schedule: Hybrid.

Key Responsibilities

• Perform keyword and competitive research; create briefs for writers and designers as needed.
• Optimize on-page elements (metadata, headers, schema, internal links, images/alt text).
• Collaborate with agency and brand partners to align content with search intent and brand voice.
• Execute timely content updates on the site.
• Run monthly technical audits (crawl errors, Core Web Vitals, mobile usability, structured data, XML sitemaps).
• Partner with the Web team to implement fixes, monitor re-indexing, and submit new content for indexing while upholding brand and regulatory standards.
• Ideate, run, and analyze A/B or multivariate tests (forms, CTAs, layouts) to enhance lead generation.
• Translate testing insights into UX recommendations that boost inquiries, applications, or email captures.
• Ensure comprehensive tracking is implemented via Google Tag Manager, Marketo, and Salesforce.
• Monitor KPIs in GA4, GSC, SEMrush, and Power BI to connect keyword performance with web engagement and conversions.
• Deliver monthly insight decks with clear recommendations.
• Maintain SEO Standard Operating Processes (SOPs), audit checklists, and a prioritized backlog of optimization opportunities.
• Monitor algorithm updates, emerging AI search behaviors, and industry best practices; update playbooks as required.
• Coordinate with internal teams (Web, Design, Content, IT) and agencies to secure assets and execute SEO and CRO recommendations.
• Perform other duties as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• Basic JavaScript familiarity for event tracking and schema implementation.
• Relevant certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy).
• Proven experience in SEO or digital marketing roles.
• Strong analytical and research skills with the ability to interpret performance metrics.
• Excellent communication and presentation skills.
• Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console (GSC), SEMrush, and Ahrefs.
• Solid understanding of search engine algorithms and ranking factors.
• Working knowledge of HTML/CSS and CMS platforms like WordPress.
• Familiarity with content marketing and UX principles is a plus.
• Proactive, detail-oriented, and results-driven.