Sales Representative Retail & E-Commerce F/H

Territory Sales Representative

Reports to: VP of Sales

Compensation: Competitive base salary + bonus structure

We are seeking a results-driven Territory Sales Representative to own and grow a defined market through direct, in-person engagement with retail partners.

This role is responsible for driving distribution, visibility, and share across convenience, gas, dispensary, and specialty retail channels. This is an ideal role for a sales professional who thrives in the field, builds strong retail relationships, and consistently delivers measurable commercial results. Regular inter-provincial travel is required for this role.

Territory Ownership & Growth – Own all accounts within the assigned territory, delivering against volume, distribution, and share targets. In-Field Execution Excellence – Maintain consistent in-person coverage to ensure strong visibility, product placement, and in-store execution. Secure and optimize shelf space and ensure all accounts meet standards across availability, compliance, and presentation.

Relationship Management – Build and develop relationships with store owners, managers, and staff. Selling & Commercial Impact – Drive sell-in and sell-through through effective promotion execution, pricing, and product knowledge. Leverage marketing programs and local opportunities to increase brand visibility and grow SKU penetration.

Pipeline & New Business Development – Identify, target, and convert new accounts within the territory. Build a pipeline of opportunities and support local activations, events, and sponsorship opportunities where relevant.

Planning & Self-Management – Plan and manage schedules to maximize coverage and impact. Maintain accurate CRM tracking of account activity and manage budgets and expenses in line with company guidelines.

3–5+ years of experience in field sales, territory management, or B2B sales

• Proven ability to deliver against sales targets in a retail-driven environment
• Strong commercial instincts and ability to identify growth opportunities
• Strong communication and relationship-building abilities
• Experience in regulated or adjacent industries is an asset
• Comfortable using CRM systems and sales tools
• Turning Point Brands Canada is a high-growth consumer products business operating at the intersection of brand building, distribution, eCommerce, and regulated markets. This role offers the opportunity to take full ownership of a territory, drive meaningful growth, and build something that matters within a high-performance, respectful environment.