PPC & Local SEO Specialist

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ, that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s fully managed and generates exceptional results.

Our clients stay with us for years, and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

I.

Position Overview

The Paid Search & Local SEO Support role is responsible for the hands‑on execution of paid search campaigns and local SEO initiatives. This position manages Google Ads, Local Service Ads, and Bing Ads campaigns alongside Google Business Profile optimization, local citation management, review management, and local SEO reporting — all working together to help TCMS clients generate qualified leads and maximize their local search visibility.

The ideal candidate has strong technical skills across paid and organic local channels, excellent attention to detail, and the ability to translate data into actionable campaign improvements.

This role is accountable for delivering results across five key areas:

1. Account Setup & Maintenance

Ensure all paid search accounts are properly configured, organized, and maintained according to TCMS standards and best practices.

Key Responsibilities

• Create new Google Ads and Local Service Ads accounts or restructure existing accounts to conform to TCMS standards
• Set up and configure Local Service Ads accounts, including verification and background check processes
• Develop detailed ad profiles including business information, service areas, business hours, and services offered
• Perform keyword research and develop keyword and negative keyword lists
• Create ad groups and develop compelling ad copy aligned with client goals
• Build landing pages using Unbounce and/or Word Press Beaver Builder, or provide content specifications for the web team
• Set up conversion tracking using Google Tag Manager and/or What Converts, including form fills and call tracking
• Test and verify that all conversion tracking is functioning correctly with proper attribution
• Maintain organized, clean account structures that facilitate easy management and reporting

Success Metrics

• All new accounts set up within established timelines and meeting quality standards
• Conversion tracking verified and functioning correctly for 100% of accounts
• Account structures follow TCMS naming conventions and organizational standards
• All required verification processes completed without delays

2. Campaign Management

Execute and optimize paid search campaigns to drive qualified leads while staying within client budgets.

Key Responsibilities

• Set and manage budgets for Google Ads and LSA campaigns, ensuring cost‑effective lead generation
• Adjust bids to ensure ads are competitive and achieve desired lead volumes
• Continuously optimize campaigns to drive conversions while staying within budget
• Implement A/B tests for ad copy, landing pages, and targeting (when appropriate)
• Create remarketing campaigns using RLSA and audience lists when applicable
• Monitor campaigns daily to quickly identify and resolve issues
• Apply demographic, device, and geographic targeting based on strategy recommendations
• Stay current on Google Ads platform changes, new features, and best practices
• Follow established SOPs and best practices for all campaign management activities

Success Metrics

• Campaigns optimized weekly with documented changes and rationale
• Budget utilization within 5% of target (no significant under spend or overspend)
• Issues identified and escalated or resolved within 24 hours
• A/B tests running on appropriate accounts with documented learnings

3. Google Business Profile & Local SEO Management

Manage and optimize Google Business Profiles and local SEO presence to maximize visibility and engagement in local search results.

Key Responsibilities

• Set up, claim, and optimize Google Business Profile listings for new and existing clients
• Maintain accurate and complete GBP…