Marketing Analyst, Consumer Web Content and SEO Specialist

Key Responsibilities

• Own the overall strategy of the public facing Texas Capital website with a main focus on consumer and small business banking.
• Establish essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.
• Continuously optimize our SEM/SEO capabilities to ensure that the Texas Capital brand is top-of-mind for our target markets.
• Work closely with marketing research and sales enablement teams to understand and uncover insights specific to target audiences and relay into web architecture.
• Remain up to date with the latest web and CX trends to drive business initiatives now and forward looking to enhance overall effectiveness of web properties.

Required Qualifications

• 3-5 years' experience in advertising, media, social media or a related field, with a strong B2C background and experience in highly regulated industries preferred.
• Bachelor's degree in business, marketing, or a related degree.
• Experience with content creation, strategy building, and content marketing.
• Working knowledge of search engine marketing and search engine optimization (SEM/SEO).
• Advanced knowledge of web content management tools such as Acquia/Drupal.
• Experience with A/B and multivariate experiments.
• Excellent planning and management skills to oversee multiple content campaigns.
• Demonstrated ability to collaborate with cross-functional teams.
• Superior communication, problem-solving skills, and ability to learn and adapt quickly.
• Self-motivated with strong organizational skills.
• Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.
• Comfortable using collaboration and CRM tools such as Asana and Salesforce.

Benefits & Perks

• 401(k) matching
• Disability insurance
• Health insurance
• Paid holidays
• Paid time off
• Wellness program