Paid Media Manager

Pay: CA$65,000.00 - CA$80,000.00 per year

Job description

PAID MEDIA MANAGER

Are you a Paid Media expert with an interest to grow and lead a department? If so, we have an exciting opportunity available where you can manage and lead the growth of the Paid Media Department for a top Toronto area digital marketing firm.

As a leader in the industry, we are looking for an energetic and ambitious individual who is interested in creating and managing unique campaign strategies, leading a team of paid media coordinators with specializations, in search advertising like Google Ads, Yahoo/Bing as well as Paid Social, and Programmatic.

THE ROLE INCLUDES

• Manage a small team with ranging skill sets in various paid media platforms.
• Oversee, quality check and/or complete setup and ongoing management of Google Ads and social media accounts
• Supporting Account Management team with creative paid search strategies
• Manage ongoing and regular account changes as needed to maintain client performance and budget pacing.
• Working with paid media coordinators at local and remote locations to achieve departmental goals
• Growing departmental budgets & revenue
• Introducing new strategies and processes for better department management, and overall client performance
• Monitor and report on department performance metrics, goals, and service performance standards

Candidates should possess ambitious characteristics, leadership, strong organizational skills, be results driven, and feel confident and capable, managing a team of young, vibrant individuals.

SKILLS REQUIRED

• 2 years of advanced experience with Google Ads, Yahoo!/Bing, Facebook & other relevant display platforms
• Experience using Google Analytics
• Knowledge of Analytic goal creations, Google Ads conversion tracking
• Experience or knowledge of call-tracking platforms for tracking purposes
• Leadership or coordination experience
• Strong written and verbal communication skills
• Experience with Google Tag Manager (GTM), and the installation of tracking scripts
• Impeccable grammar and fluent in English
• Knowledge of Google Ads Editor
• Working with remote teams
• Strong attention to detail
• Excellent written and verbal communication skills
• Google Ads Certification

NICE TO HAVE

• Programmatic experience (Trade Desk, Doubleclick, etc.)
• Third Party tools such as Wordstream, Acquisio, Marin, Speed PPC
• Knowledge of HTML
• Project Management skills
• General knowledge of Search Engine Optimization
• Ad Text/Content Writing

If you are an individual with vast experience in the Paid Media industry, this position will provide the next level of growth you are looking for in building and growing a team with a well reputed digital marketing company.

Job Types: Full-time, Permanent

Benefits

• Casual dress
• Company events
• Dental care
• Disability insurance
• Discounted or free food
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Tuition reimbursement
• Vision care
• Wellness program

Schedule

• Monday to Friday

Experience

• Paid Media: 2 years (required)
• Digital marketing: 2 years (required)
• Project management: 1 year (preferred)
• SEO: 1 year (preferred)

Work Location: 1444 Dupont St