Marketing Operations Specialist

Tanium is the Autonomous IT company that empowers IT and security teams with AI-driven solutions. The Marketing Operations Specialist will manage and optimize the marketing automation platform, ensuring system reliability and data accuracy while supporting cross-functional teams to drive pipeline growth and revenue impact.

Responsibilities

• Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce)
• Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem
• Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs
• Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed
• Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
• Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule
• Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently
• Continuously improve campaign workflows through automation, standardization, and documentation
• Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes
• Develop and deliver reporting on campaign performance, funnel metrics, and lead quality
• Support attribution models and performance analysis to surface insights that improve marketing effectiveness and revenue impact
• Translate data into clear, actionable insights for marketing and revenue stakeholders
• Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates
• Ensure clean and consistent handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting
• Partner with Sales and Revenue Operations on reporting, pipeline visibility, attribution, and follow-up processes
• Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards
• Maintain accurate system documentation and audit-ready records to support compliance and reporting requirements
• Promote privacy-first and security-conscious data practices across marketing operations

Skills

• Bachelor's degree in Marketing, Business, or a related field; or equivalent industry experience
• 2+ years of experience in marketing operations, marketing automation, or a related role
• Hands-on experience with Marketo and Salesforce in a production environment
• Strong analytical, organizational, and project management skills
• Ability to manage multiple priorities in a fast-paced, cross-functional environment
• Experience supporting AI-driven marketing automation, personalization, or optimization initiatives
• Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks
• Experience in a global B2B SaaS or enterprise technology environment

Benefits

• Equity awards
• Medical, dental and vision plan
• Family planning benefits
• Health savings account
• Flexible spending account
• Transportation savings account
• 401(k) retirement savings plan with company match
• Life, accident and disability coverage
• Business travel accident insurance
• Employee assistance programs
• Disability insurance
• Other well-being benefits

Company Overview

• Tanium is an IT security firm that provides risk management, incident response, EDR, and patch management services. It was founded in 2007, and is headquartered in Kirkland, Washington, USA, with a workforce of 1001-5000 employees. Its website is http://www.tanium.com.

Company H1B Sponsorship

• Tanium has a track record of offering H1B sponsorships, with 8 in 2025, 7 in 2024, 2 in 2023, 14 in 2022, 3 in 2021, 4 in 2020. Please note that this does not guarantee sponsorship for this specific role.