Marketing Operations Specialist

The Basics

The Marketing Operations Specialist role is responsible for helping to manage and optimize our marketing automation platform and its integrations to enable efficient, data-driven, and scalable go-to-market execution. This position ensures system reliability, data accuracy, and operational excellence across all marketing programs, while partnering closely with cross-functional teams to support pipeline growth and revenue impact.

This position follows the Company's hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you'll do

Marketing Technology & Systems Administration

• Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce)
• Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem
• Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs
• Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed

Campaign Execution & Workflow Optimization

• Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
• Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule
• Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently
• Continuously improve campaign workflows through automation, standardization, and documentation

Data Management, Reporting & Attribution

• Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes
• Develop and deliver reporting on campaign performance, funnel metrics, and lead quality
• Support attribution models and performance analysis to surface insights that improve marketing effectiveness and revenue impact
• Translate data into clear, actionable insights for marketing and revenue stakeholders

Lead Management & Sales Alignment

• Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates
• Ensure clean and consistent handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting
• Partner with Sales and Revenue Operations on reporting, pipeline visibility, attribution, and follow-up processes

Compliance, Privacy & Governance

• Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards
• Maintain accurate system documentation and audit-ready records to support compliance and reporting requirements
• Promote privacy-first and security-conscious data practices across marketing operations

We're looking for someone with

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; or equivalent industry experience
• 2+ years of experience in marketing operations, marketing automation, or a related role
• Hands-on experience with Marketo and Salesforce in a production environment
• Strong analytical, organizational, and project management skills
• Ability to manage multiple priorities in a fast-paced, cross-functional environment

Preferred Qualifications

• Experience supporting AI-driven marketing automation, personalization, or optimization initiatives
• Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks
• Experience in a global B2B SaaS or enterprise technology environment

What you'll get

The annual base salary range for this full-time position is $55,000 to $160,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.