Director, Marketing Insights & Analytics

Position Overview

This role at SpartanNash is responsible for developing and executing strategies that leverage data to drive smarter business decisions and improved performance. Working within the Insights & Analytics team, you will keep the shopper at the center of every decision while collaborating with key commercial partners to support both retail and wholesale growth. You’ll be a visionary leader with deep expertise in retail analytics, shopper behavior, and market trends for a company that truly believes in its People First culture.

Key Responsibilities

• Develop and implement a comprehensive insights and analytics strategy aligned with business goals.
• Partner with cross-functional teams to define key metrics and translate insights into actionable strategies.
• Analyze shopper data to uncover preferences, behaviors, and unmet needs to drive personalization and targeted marketing.
• Evaluate marketing campaigns, media investments, and new product/category launches to provide strategic recommendations.
• Lead and develop a team of analysts, fostering a culture of collaboration, curiosity, and continuous improvement.
• Perform additional responsibilities as assigned to support evolving business needs.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Statistics, Mathematics or a related field; MBA preferred.
• At least 10+ years of experience in marketing analytics or a related field, including 5+ years in leadership roles.
• Strong analytical mindset with excellent communication and interpersonal skills; proven ability to influence senior leadership.
• Proficiency in tools such as SQL, Python, and PowerBI with solid experience in data modeling, segmentation, and performance measurement.
• Willingness to travel up to 25% and meet the physical requirements of the role.

Benefits & Perks

• Total Rewards benefits package that is robust and competitive as part of our People First culture.