Manager, Search Engine Marketing; SEO, SEM, AEO​/GEO

Position: Manager, Search Engine Marketing (SEO, SEM, AEO/GEO)

Location: Fort Chipewyan

Description

We are looking for a Search Manager to lead and scale our SEO and SEM programs while evolving our strategy across AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). This role will own day-to-day search execution, manage a team of SEO and SEM managers and specialists, and ensure strong performance, organization, and operational efficiency across all search initiatives.

You will be responsible for driving organic and paid search growth, improving conversion performance across the funnel, establishing scalable processes, and delivering clear, actionable reporting that supports strategic decision-making. This role partners closely with web, content, analytics, and product teams to ensure search efforts are aligned with business priorities and executed at a high standard.

To succeed in this role, you are highly organized, data-driven, strong in people leadership, and comfortable owning both strategy and execution in a fast-moving environment.

You will oversee search performance for Apryse, iTextPDF, Scanbot, and related product brands.

Responsibilities Leadership & Ownership

• Manage and mentor SEO and SEM managers and specialists, ensuring strong execution, accountability, and development
• Own day-to-day search performance across organic, paid, and emerging search surfaces
• Build and refine team processes to improve efficiency, consistency, and delivery quality
• Set priorities, workflows, and performance standards across search initiatives
• Act as the primary owner for search reporting and performance communication to leadership

Organic Search (SEO & AEO/GEO)

• Lead SEO strategy across technical SEO, content optimization, on-page, and off-page initiatives
• Support AEO and GEO strategy, optimizing content and structure for AI-driven search, LLMs, and answer engines
• Conduct keyword research, competitive analysis, and opportunity mapping across the funnel
• Monitor keyword rankings, organic traffic, and conversion performance, and lead optimization efforts
• Partner with content, web, and product teams to define SEO requirements for new pages, features, and initiatives
• Identify and resolve technical SEO issues that impact crawlability, indexing, performance, and rankings
• Ensure SEO best practices are embedded into site updates, launches, and migrations

Paid Search (SEM)

• Own paid search strategy and execution across Google Ads, Microsoft Ads, and emerging platforms
• Plan, launch, and optimize campaigns for new products, features, and use cases
• Manage budgets, pacing, and performance to meet CPA, ROAS, revenue, and growth targets
• Conduct ongoing testing across keywords, audiences, ad formats, landing pages, and bidding strategies
• Analyze campaign performance and deliver clear optimization recommendations
• Ensure paid search efforts align with broader growth and lifecycle marketing goals

Reporting, Analytics & Performance Management

• Own search performance reporting across SEO, SEM, and AEO/GEO
• Build and maintain dashboards and reporting that surface insights, trends, and opportunities
• Translate performance data into actionable recommendations for leadership and stakeholders
• Partner with analytics and data teams to improve attribution, tracking, and measurement quality
• Use performance insights to guide roadmap planning, experimentation, and prioritization

Collaboration & Strategy

• Work cross-functionally with web, engineering, content, product, and marketing teams
• Provide search strategy input into GTM planning, product launches, and growth initiatives
• Stay on top of search, AI, and platform trends and bring forward new opportunities
• Help shape long-term search and growth strategy as part of the broader marketing roadmap

Requirements

• 6+ years of experience in SEO, SEM, or digital marketing, with demonstrated ownership of search programs
• 2+ years managing or mentoring team members, with experience improving execution and processes
• Strong hands‑on experience with SEO, technical SEO, and content‑driven growth
• Strong paid search experience managing performance‑driven campaigns and budgets
• Experience with AEO/GEO, AI search, or LLM‑driven discovery (or strong interest and fast learner)
• Proficiency in tools such as Google…