Marketing & Paid Ads Coordinator

Role Summary

Rivet Events is hiring a Marketing & Paid Ads Coordinator to drive lead generation and client conversion through compelling content and high-performing ads. This role combines execution of daily marketing tasks with long-term strategy, and is ideal for someone who wants to grow into a Director-level role while generating immediate results.

Job Scope & Strategy

• Own and execute all paid advertising (especially Meta/Instagram).
• Create and post daily content (photo + video) across IG, Facebook, Pinterest, TikTok.
• Write blog posts, email newsletters, and captions that reflect our brand.
• Lead the strategy and execution of marketing plans.
• Coordinate with internal teams (Photo, Video, DJ, Planning) to gather and post event content.
• Assist in shaping brand voice and messaging.
• Submit weekly ad performance and analytics reports.

Top 3 KPIs (90-Day Goals)

• Increase lead volume through paid ads
• Increase appointment conversion
• Maintain consistent, engaging content across channels

Tools & Workflow

• Platforms Used: Meta Ads, Instagram, Facebook, Pinterest, TikTok, Vimeo, YouTube, Mailchimp, Frame.io, GHL (no prior experience required)
• Content Creation: Adobe Suite, Canva, Unfold
• Work Management: Weekly meetings, reports, and scheduled goals
• No contractor management required; focus is on content + campaign execution

Content Expectations

• Editing: Must be comfortable editing reels, photos, and video (Adobe, Canva, ect)
• Posting:
• 10 scheduled posts/week (7 photo, 3 video)
• 3 curated reels/week w/ trending music
• Weekly Unfold Post
• 1 blog/month
• 1 monthly recap reel
• 1 monthly promotional newsletter
• Daily stories (8-15 at all times) across core categories (photo, video, DJ, planning, reviews, BTS, polls)

Communication & Culture

• High initiative: You bring new ideas, test strategies, and track impact
• ATL presence preferred but not required
• Opportunity to grow into Director of Marketing with demonstrated performance

Weekly & Monthly Expectations

Quarterly

• 90-Day Marketing Plan

Monthly

• Monthly Team Call
• Blog Post
• Weddings Recap Reel
• Marketing Report

Weekly

• Paid Ad Management
• 10 content posts (7 photo, 3 video)
• 3 reels using trending audio
• Blog using Unfold
• Upload videos (YouTube, Vimeo, website)
• Marketing Meeting (Wed, 30 min)
• Staff Meeting (Wed, 30 min)
• Weekly analytics report (incl. paid ads)
• Day-of wedding content (reels/posts)
• Email marketing & nurture stream review

Daily

• Respond to all new reviews (Google, Facebook, The Knot, Wedding Wire)
• Engage with tags/comments on posts/stories
• Post on IG, FB, Pinterest daily
• Keep IG stories active (8-15 slots)
• Share quality tagged content w/ personable captions

Job Type: Contract

Pay: $1,500.00 per month

Experience

• paid ads: 1 year (Required)
• Social media management: 2 years (Preferred)

Work Location: Remote