Platform Specialist

ABOUT PANOPLY

Panoply Media is a digital-native, 360° media buying agency driven by a simple philosophy: Inspire. Engage. Repeat. We specialize in delivering media innovation for ambitious brands, harnessing consumer-centric insights and actionable market trends to amplify voices across all channels—from TV, Radio, and OOH to Digital, CTV, and beyond. With a diverse client portfolio spanning Education, Government, Entertainment, Pharmaceutical, Travel & Transportation, CPG, Finance, and Home Restoration, we create data-driven storytelling that resonates.

OUR VALUES

Passion for the Industry: We live and breathe media. Our team is driven by genuine enthusiasm for creating campaigns that make an impact.

Client-Centric Excellence: We're committed to providing the best campaigns and experiences to our clients, ensuring every touchpoint is strategically crafted.

Innovation & Adaptability: As digital natives and 360° media thinkers, we embrace emerging channels and technologies to stay ahead of the curve.

Collaborative Partnership: We work hand-in-hand with creative agencies and clients to build campaigns collaboratively, amplifying brand voices across all channels.

THE ROLE

We are seeking a detail-oriented Platform Specialist with 2-3 years of experience to own the technical execution of our digital campaigns. This is a hands-on role for a curious digital native who loves the "how" of advertising—from setting up complex tracking pixels to optimizing bidding strategies across multiple platforms. You will manage the engine room of our agency's digital operations, ensuring flawless execution across Programmatic, Search, and Social channels. As we grow, this role offers the opportunity to build and lead your own team of specialists.

STRATEGIC PILLARS

1. Platform Mastery: Deep understanding of buying mechanics across Meta, TikTok, Snapchat, LinkedIn, Reddit, Google Ads, and DSPs.

2. Technical Operations: Ownership of pixel implementation, GTM containers, conversion tracking, and campaign taxonomy.

3. Growth & Leadership: Developing scalable processes with a clear path to building a technical team.

KEY RESPONSIBILITIES

• Execute end-to-end campaign setup across all digital platforms (Social, SEM, Programmatic)
• Manage daily optimization of bids, budgets, and creative performance to meet KPIs
• Implement and troubleshoot conversion tracking pixels, GTM tags, and UTM parameters
• Monitor campaign pacing and ensure full budget delivery
• Generate performance reports and provide actionable technical insights to the strategy team
• Stay updated on platform changes, beta features, and new ad formats
• Collaborate with the Strategy Director to align technical execution with media plans

WHAT WE'RE LOOKING FOR

• 2-3 years of hands-on experience in digital ad operations or campaign management
• Proficiency in Meta Ads Manager, Google Ads, and at least one other social platform (TikTok/Snapchat)
• Experience with Programmatic buying (DSPs) is a strong plus
• Technical knowledge of Google Tag Manager, GA4, and pixel troubleshooting
• Strong analytical skills and comfort with Excel/data visualization
• Bilingual (French/English) preferred

WHAT WE OFFER

• Hybrid work model (2-3 days in Montreal office)
• Ability to work from abroad
• Paid holidays and extended long weekends
• Summer hours
• Comprehensive benefits package after 3 months

Panoply welcomes applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Panoply.