Marketing Manager

A rapidly growing financial services company in Michigan is hiring a talented Marketing Manager!

Key Responsibilities

• Strategy & Planning: Design and execute comprehensive marketing strategies to promote products or services, identify target audiences, and define market positioning.
• Campaign Management: Lead the planning and implementation of multi-channel marketing campaigns, including social media, SEO/SEM, email, and print.
• Market Research & Analysis: Track industry trends and competitor activity, evaluate campaign performance through ROI and KPIs, and refine strategies based on data insights.
• Budget Management: Develop and oversee marketing budgets to ensure efficient spending and maximum campaign impact.
• Cross-Functional Collaboration: Work closely with product development and sales teams to align marketing initiatives with business objectives and support product launches.

Required Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business, or a related discipline.
• Experience: Demonstrated marketing experience (e.g., coordinator, specialist, or assistant manager) with a proven record of achieving results.
• Technical Skills: Proficiency in digital marketing tools such as Google Analytics, CRM systems, and social media platforms.
• Soft Skills: Strong leadership, communication, project management, and analytical capabilities