SEO & GEO Manager
Nashville Public RadioSeer Interactive is a digital marketing consultancy that harnesses data, technology, and AI to make a mark on communities. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.
The Role
You, the SEO/GEO Manager, are a strategic consultant who creates digital marketing strategies that tie into clients’ overall marketing plans and business goals. At Seer, AI is embedded in our work, and search is evolving beyond traditional rankings into AI Overviews, generative results, and LLM‑powered discovery experiences.
Role Highlights
- Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Generative Engine Optimization (GEO) visibility across AI‑driven search environments
- Serve as the primary point of contact for clients, guiding strategic conversations around organic growth, AI Overviews, LLM‑powered discovery tools, and how evolving search behavior impacts brand visibility and competitive positioning
- Conduct in‑depth content gap analyses, competitive research, keyword strategy, and SERP landscape analysis including evaluating how client content surfaces within traditional Search, AI‑generated results and other generative search experiences
- Translate performance data from GA4, Adobe, and Search Console into clear, actionable insights, connecting ranking shifts, traffic trends, SERP feature changes, and generative visibility signals back to client goals
- Strengthen technical foundations such as site architecture, internal linking, and structured data to improve crawlability, entity clarity, and overall discoverability across both traditional search engines and generative platforms
- Leverage tools like ChatGPT, Gemini, Claude, Perplexity, and automation platforms (Zapier, APIs) to accelerate research, synthesize insights, and support scalable SEO and GEO workflows
- Test, refine, and document AI‑driven workflows and GEO experiments that enhance strategic thinking, surface new opportunities, and shape Seer’s evolving approach to modern organic visibility
Essential Skills
- Experience building and driving SEO strategy across multiple industries, with the ability to evolve strategy as search shifts toward AI‑generated summaries and generative search interfaces
- Strong technical SEO foundation, including site architecture, structured data, indexing diagnostics, and performance analysis — with an understanding of how these elements influence both traditional rankings and generative visibility
- Ability to tie SEO and GEO performance to business outcomes and confidently communicate strategic recommendations to senior stakeholders
- Comfort working with AI and LLM tools beyond surface‑level usage — using them to analyze data, pressure‑test ideas, support research, and improve workflows
- Strong analytical fluency across platforms such as GA4, Adobe, Search Console, and leading SEO tools, with curiosity around emerging GEO measurement indicators such as AI Overview presence, generative citations, and SERP volatility
- Critical thinker who evaluates AI‑generated insights and GEO opportunities through real business context rather than relying solely on automation
- Strong project management skills and the ability to manage multiple clients, shifting priorities, and cross‑functional collaboration
90 Day Goals
- By Day 30, you will have completed division training and begun to support clients
- By Day 60, you will have supported at least 2 impactful client initiatives
- By Day 90, you will be up and running at full capacity, supporting a full book of business independently
This might not be the right role for you if
- Time‑management, context‑switching, and juggling multiple projects is quite challenging
- You do not want continued‑learning and innovation to be an expectation
- Change management is difficult and you struggle with adapting to new tools and processes
- Your AI usage stops at asking ChatGPT for content drafts or simple edits, or you struggle to adapt when tools break
Compensation & Benefits
- $75,000‑$100,000 annually. Your final offered compensation will be determined by your skills and experience
- Evaluation of comp at least once a year
Ready to apply? Ditch the cover letter — we don’t need it. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us.
As a B‑Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Job Type
- Job Type
- Full Time
- Location
- Philadelphia, PA
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