Senior CRM Engagement Strategist

Company

Highmark Health

Job Description

JOB SUMMARY

Join our dynamic team as a Senior CRM Engagement Strategist, where you will play a pivotal role in enhancing member activation and engagement initiatives across our diverse products and solutions, focusing particularly on the clinical aspects of our business. As a key member of the Customer Relationship Management (CRM) team, you will help shape a center of excellence aimed at fostering profitable customer relationships and enriching member experiences. Your responsibilities will include designing comprehensive strategies intended to strengthen partnerships with clinical teams, identify cost savings opportunities, oversee wellness initiatives, address gaps in care, and promote member health through targeted educational initiatives and preventative measures.

Preferred experience as a clinician or in a clinical setting.

This role can be hybrid or remote. If you live within 50 miles of an office, you are required to be onsite 3 days a week (T,W,Th). Outside of 50 miles will be remote.

ESSENTIAL RESPONSIBILITIES

• Act as a marketing resource for the relevant business area, ensuring that marketing strategies are aligned with business objectives and effectively engage our members.
• Campaign & Channel Support: Aid in the execution of marketing campaigns (e.g., email, direct mail, mobile app) utilizing CRM tools, targeting specific audience segments with tailored messaging.
• Customer Segmentation & Targeting: Leverage customer data and insights based on demographics, behaviors, and preferences to personalize marketing initiatives.
• Testing and Optimization: Conduct A/B testing, multi-variant testing, and post-campaign analyses to continuously optimize campaign outcomes.
• Collaboration: Partner cross-functionally with various teams (such as Business Areas, Marketing, Product, Data, and Operations) to craft compelling, personalized customer journeys.
• Reporting & Analysis: Utilize analytics dashboards (Tableau, MCI) to perform regular post-campaign evaluations, track performance, and report findings to business leaders.
• Perform other duties as assigned or requested.

EXPERIENCE

Required

• 5 years of experience in marketing strategy, campaign management, and CRM marketing.
• 3 years of experience in designing and executing customer journeys across email, SMS, mobile apps, and web channels.
• 3 years of experience with campaign reporting, data analytics, and AI-driven marketing strategies aimed at driving continuous optimization.

Preferred

• 3 years of experience in marketing initiatives within a matrixed organizational environment.
• 3 years of experience in the healthcare, insurance, or wellness industries.

SKILLS

• In-depth understanding of digital marketing principles, including segmentation, targeting, tracking, and analytics.
• Experience with email and mobile marketing and CRM management.
• Familiarity with CRM systems and relevant technologies.
• Basic understanding of marketing technology, data strategies, and best practices in customer experience.
• Knowledge of campaign performance measurement and optimization techniques.
• Strong analytical skills with the ability to translate data insights into actionable strategies.
• Excellent communication and collaboration capabilities to effectively work with cross-functional teams.
• Ability to juggle multiple priorities and contribute to large-scale transformation initiatives.
• Awareness of regulatory requirements and best practices in data privacy and permission-based marketing.

EDUCATION

Required

• Bachelor's Degree in Marketing, Business, or a related field, or equivalent experience and/or education as determined by the company.

Preferred

• Master's degree in Marketing, Business, or a related field.

LICENSES or CERTIFICATIONS

Required

• None

Preferred

• None

Language (Other than English)

• None

Travel Required

• None

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

• Office-Based or Remote Position

Physical work site required

• Never

Disclaimer: This job description is designed to provide a general overview of the role and the core responsibilities expected from employees in this position. It may not encompass every duty, responsibility, and qualification required to perform this job successfully.

Compliance Requirement: This position adheres to ethical and legal standards, as well as behavioral expectations established in the code of business conduct and company policies.

Employees may access confidential information, including medical and financial data, and are required to protect this information at all times in compliance with HIPAA regulations and the company’s privacy policies.

All employees are expected to comply with the company’s Code of Business Conduct, adhering to applicable laws, regulations, and company policies.

Pay Range Minimum

$79,300.00

Pay Range Maximum

$127,100.00

The base pay is determined by various factors, including qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not include geographic differentials applicable in certain locations.

Highmark Health and its affiliates are committed to creating a diverse and inclusive workplace and prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and against anyone based on any protected category as established by applicable law.

We strive to ensure our website is accessible to all users. For accessibility assistance regarding our website or application process, please reach out to the provided email.

For accommodation requests, please contact HR Services Online.

Req ID: J278516