Junior SEO Specialist

HAYPP GROUP

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.

With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.

THE ROLE

As we continue expanding in the U.S. market, we’re looking for a Junior SEO Specialist to support the execution of our SEO strategy and help scale organic growth for Nicokick. In this role, you’ll work hands-on with implementing SEO initiatives across content, technical improvements, and site structure. You’ll partner closely with a Senior SEO Strategist who defines priorities and roadmap, while you ensure fast, accurate, and consistent execution.

This position is ideal for someone early in their career who is detail-oriented, data-driven, and eager to build deep expertise in SEO within a high-growth e-commerce environment. You’ll collaborate with teams across Content, Merchandising, Development, and Performance Marketing to drive measurable impact through organic search.

This is a full-time role based in Arlington, Virginia.

What You Will Do

• Implement on-page SEO optimizations (titles, meta descriptions, headers, internal linking) across key pages
• Monitor trends and competitors to identify new content opportunities
• Structure content to improve readability, SEO performance, and visibility in AI-driven search
• Optimize existing pages to improve rankings, CTR, and conversion
• Execute SEO-driven updates across blogs, landing pages, and buying guides
• Ensure content aligns with keyword strategy and search intent
• Support technical SEO (site audits, crawl errors, redirects, indexing)
• Monitor site health using Google Search Console and other tools
• Execute internal linking to improve crawlability, relevance, and conversion paths
• Support backlink initiatives with PR and affiliate teams
• Track and report on SEO metrics (traffic, rankings, page performance)
• Maintain dashboards and support ongoing optimization
• Collaborate cross-functionally with SEO, Content, Development, and Performance teams

What We Are Looking For

• Some experience in SEO, digital marketing, or e‑commerce, or you’re at the early stages of your career
• Basic understanding of SEO fundamentals, including on-page optimization and technical SEO
• Familiarity with tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., Ahrefs, SEMrush)
• Attention to detail and ability to execute tasks accurately at scale
• Analytical mindset with a willingness to learn and grow
• Organized with the ability to manage multiple priorities

A BONUS IF YOU ALSO BRING

• Experience working with content management systems or e-commerce platforms
• Exposure to technical SEO or site audits

How You Will Grow

• Work closely with an experienced SEO Strategist and cross-functional teams to execute high-impact SEO initiatives
• Build hands-on expertise in on-page, technical SEO, and content optimization through real-world implementation
• Gain exposure to how SEO drives traffic, rankings, and revenue in a performance-driven e-commerce environment
• Work hands-on with SEO tools and performance data to understand trends and identify optimization opportunities
• Take on increasing ownership of SEO initiatives as you grow, contributing to scalable organic growth

What We Offer

We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at [email protected]. We look forward to hearing from you!