Director of Search Marketing

Located at the forefront of media innovation in New York, this leading independent media agency excels in developing and delivering omnichannel media strategies. Leveraging leading technology and analytics, they go beyond traditional methods, employing a data-driven strategy to solve brand challenges and drive growth. It is an exceptional agency for media professionals passionate about driving outcomes through media innovation.

They are seeking a strategic and client-facing Associate Director, Performance Media, to deliver high performing campaigns across Google Ads, and Programmatic Media for an exciting portfolio of clients across industries. You’ll lead a team of Buyers and client conversations, translating objectives into actionable media strategies, and oversee the buying and optimization of campaigns targeting both branding/awareness and eCommerce/conversion KPIs. You will be responsible for delivering data-driven insights and recommendations to maximize campaign performance and will be expected to collaborate closely with internal teams and external clients.

Job Responsibilities

• Develop and lead campaign strategy across Google Ads, Shopper, and Paid Social for CPG, Finance, and Pharma clients.
• Oversee the execution and optimization of media buys to meet branding, awareness, and conversion KPIs.
• Lead client discussions, translating business objectives into actionable media strategies.
• Provide data-driven insights and recommendations to improve campaign performance.
• Collaborate with internal teams to ensure seamless delivery of campaign objectives.
• Ensure campaigns are executed on time and within budget.
• Attend in-office meetings in NYC to maintain client and team alignment.

Qualifications

• 5-9 years of experience in client facing paid search required. Experience buying Programmatic Media via DSPs (The Trade Desk, etc)
• Expertise on on eCommerce, Demand Generation, or Conversion-focused campaigns.
• Proven experience developing and presenting campaign strategy in a media agency setting.
• Client-facing skills with a strong ability to translate goals into biddable media plans.

Salary Range: $130-140k annually, based on experience

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.

Qualifications

• 5-9 years of experience in client facing paid search required
• Experience buying Programmatic Media via DSPs (The Trade Desk, etc)
• Expertise on on eCommerce, Demand Generation, or Conversion-focused campaigns
• Proven experience developing and presenting campaign strategy in a media agency setting
• Client-facing skills with a strong ability to translate goals into biddable media plans

Benefits

• Salary Range: $130-140k annually, based on experience

Responsibilities

• You’ll lead a team of Buyers and client conversations, translating objectives into actionable media strategies, and oversee the buying and optimization of campaigns targeting both branding/awareness and eCommerce/conversion KPIs
• You will be responsible for delivering data-driven insights and recommendations to maximize campaign performance and will be expected to collaborate closely with internal teams and external clients
• Develop and lead campaign strategy across Google Ads, Shopper, and Paid Social for CPG, Finance, and Pharma clients
• Oversee the execution and optimization of media buys to meet branding, awareness, and conversion KPIs
• Lead client discussions, translating business objectives into actionable media strategies
• Provide data-driven insights and recommendations to improve campaign performance
• Collaborate with internal teams to ensure seamless delivery of campaign objectives
• Ensure campaigns are executed on time and within budget
• Attend in-office meetings in NYC to maintain client and team alignment