Digital Marketing Manager

Why work at Freshslice?

• We are Canada’s #1 Pizza by the slice & fastest-growing Franchise.
• We are expanding rapidly and have 10,000+ applicants looking to buy a Freshslice Franchise. We have a very unique, sharp system & need your help to get ready for this growth.

Responsibilities

• Develop and implement strategic digital marketing initiatives and activities to drive brand awareness and increase customer engagement.
• Establish, maintain, and strengthen the organization's brand identity across all digital media platforms.
• Drive brand growth and customer engagement through effective SEO best practices and email marketing strategies and campaigns.
• Monitor and optimize advertising budgets to ensure cost-effective campaign performance.
• Prepare regular reports on key digital marketing metrics and present findings to the management team.
• Lend a hand sometimes with tasks such as packing and organization during our high-volume quarterly promotional deliveries.

Requirements

• Creative mindset with exceptional written and verbal communication skills.
• Proficiency in all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
• Extensive experience with Microsoft Office, WordPress, Google Analytics, Facebook Business Manager, and SEO planning and execution.
• Strong copywriting and content creation skills across various channels and media types.
• Expertise in email marketing strategies, including segmentation, automation, and conversion optimization.
• Experience with video-editing, making reels, etc.
• Must be well-versed in either Photoshop or Canva.

Job Type: Full-time

Pay: $85,000.00-$125,000.00 per year

Benefits

• Dental care
• Extended health care
• Paid time off
• Vision care

Application question(s)

• Do you have a valid driver's license?
• Do you live in or around Vancouver? If not, are you willing to relocate?
• Do you have franchise experience?
• Are you legally authorized to work in Canada?

Experience

• digital marketing with a multi-unit company: 4 years (required)
• SEO and SEM: 3 years (required)
• Social media management: 2 years (required)
• Email marketing: 2 years (required)
• Food and Beverage Services: 1 year (preferred)

Work Location: In person