Google Analytics & Digital Marketing Specialist

Job Summary

We are seeking an energetic and detail-oriented Google Analytics & Digital Marketing Specialist to drive our digital marketing initiatives forward. In this role, you will harness the power of data analytics and multichannel marketing strategies to optimize online campaigns, enhance brand visibility, and boost sales across various platforms. Your expertise in Google Analytics, combined with a passion for digital marketing, will enable you to develop data-driven insights that inform marketing strategies, improve ROI, and elevate overall campaign performance. This paid position offers an exciting opportunity to shape innovative marketing solutions in a fast-paced environment dedicated to growth and success.

Duties

• Implement and manage performance marketing campaigns across channels such as Google Ads, Facebook Advertising, and email marketing platforms to maximize reach and engagement.
• Analyze website traffic, user behavior, and campaign metrics using Google Analytics to identify trends, opportunities, and areas for improvement.
• Develop comprehensive SEO strategies to improve organic search rankings and increase website visibility.
• Coordinate social media marketing efforts across multiple platforms, creating engaging content that resonates with target audiences.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement.
• Conduct research on industry trends, competitors, and emerging digital marketing techniques to stay ahead of the curve.
• Collaborate with content creators and product managers to produce compelling copywriting for ads, landing pages, and email campaigns.
• Manage advertising budgets effectively while optimizing ad performance for maximum ROI.
• Maintain proficiency in Adobe Creative Suite for creating visual assets that complement digital campaigns.
• Monitor e-commerce performance metrics on platforms like WordPress and HTML-based websites to ensure seamless user experiences.

Experience

• Proven experience in digital marketing roles with a focus on performance marketing and analytics.
• Strong proficiency in Google Analytics, Google AdWords (Google Ads), Facebook Advertising, and other advertising sales platforms.
• Demonstrated ability to develop SEO strategies and execute social media marketing campaigns across multiple channels.
• Familiarity with marketing automation tools and email marketing platforms.
• Experience working within B2B (business-to-business) environments is preferred.
• Knowledge of HTML coding basics, WordPress management, and print advertising is a plus.
• Excellent research skills combined with creative copywriting abilities to craft compelling content.
• Ability to analyze complex data sets and translate insights into actionable marketing strategies. Analyze website and campaign performance using Google Analytics (GA4)
• Strong organizational skills with experience managing budgets for digital advertising campaigns.

Compensation & Benefits

• Competitive pay based on experience
• Paid Time Off (PTO)
• Paid Holidays
• 401(k) retirement plan available
• Limited additional benefits
• (Health, dental, and vision benefits are not included)
• Opportunity to make a direct impact on company growth

Why This Role Matters

• High visibility and influence on company performance
• Ownership of campaign strategy and optimization
• Fast-moving environment with room to grow
• Immediate opportunity to improve lead flow and ROI

Join us as a Google Analytics & Performance Marketing Specialist if you're passionate about leveraging data-driven insights to craft impactful digital campaigns! Bring your expertise in digital marketing tools, analytics, content creation, and multichannel strategies to help us achieve extraordinary results in a dynamic environment dedicated to innovation and growth!

Pay: $22.00 - $25.00 per hour

Benefits

• 401(k)
• Paid time off

Work Location: In person