Digital Advertising Manager

Digital Advertising Manager

Department: Digital

Reports To: Digital Director

Type: Full-Time

Position Overview

We are seeking a results-driven Digital Advertising Manager to lead paid media strategy, execution, and performance optimization across multiple platforms. This role is responsible for developing high-performing digital campaigns that align with client objectives, maximize return on ad spend, and support overall marketing growth strategies.

The ideal candidate is analytical, detail-oriented, performance-focused, and comfortable managing multiple accounts in a fast-paced agency environment.

Key Responsibilities

Strategy & Planning

• Develop comprehensive paid media strategies aligned with client business goals
• Build multi-channel campaign plans across platforms including Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic networks
• Conduct audience research, competitor analysis, and keyword research
• Forecast budgets, expected results, and ROI projections

Campaign Management

• Build, launch, and manage campaigns across search, display, video, paid social, and retargeting
• Structure accounts for scalability and long-term optimization
• Manage budgets and pacing to ensure efficient spend allocation
• Implement tracking, conversion goals, and attribution models

Optimization & Performance

• Monitor campaign performance daily and make data-driven adjustments
• A/B test creative, copy, landing pages, and targeting strategies
• Optimize bids, audiences, placements, and creatives to improve ROAS and CPL
• Identify performance trends and proactively adjust strategy

Analytics & Reporting

• Develop performance dashboards and client-ready reports
• Translate performance data into actionable insights
• Present campaign results and strategic recommendations to internal teams and clients
• Ensure tracking accuracy using tools like GA4, GTM, and platform analytics

Collaboration

• Work closely with creative and content teams to align ad creative with campaign strategy
• Coordinate with development teams for landing page optimization
• Support business development with paid media insights and forecasts
• Contribute to continuous improvement of agency processes and best practices

Required Qualifications

• 3–5+ years of hands-on paid media experience (agency experience preferred)
• Proven experience managing budgets of $5,000–$100,000+ per month
• Strong proficiency in:
• Google Ads
• Meta Ads Manager
• GA4 and conversion tracking
• Tag Manager
• Experience with LinkedIn Ads and programmatic platforms is a plus
• Strong analytical skills and ability to interpret complex data
• Experience with CRM integrations and lead tracking
• Excellent communication and presentation skills

Technical Skills

• Conversion tracking & attribution modeling
• UTM strategy & campaign tagging
• Pixel implementation
• Landing page performance optimization
• Basic understanding of SEO and CRO principles
• Experience with reporting tools (Looker Studio, Supermetrics, etc.)

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Conversion Rate
• Budget pacing accuracy
• Client retention and satisfaction
• Campaign scalability and performance growth

Soft Skills

• Strategic thinker with a growth mindset
• Detail-oriented and highly organized
• Proactive problem solver
• Comfortable managing multiple deadlines
• Strong client communication skills
• Collaborative team player

What Success Looks Like in This Role

• Campaigns consistently meet or exceed performance targets
• Budgets are optimized and scaled efficiently
• Reporting is clear, insightful, and strategic
• Clients feel confident in the performance strategy
• Internal processes improve through documentation and refinement

Job Type: Full-time

Pay: $60,000.00-$65,000.00 per year

Benefits

• Paid time off

Ability to commute/relocate

• Oldcastle, ON: reliably commute or plan to relocate before starting work (required)

Education

• Bachelor's Degree (required)

Experience

• Paid Media: 5 years (preferred)

Work Location: In person