Marketing Manager - Cloud Strategic Growth Offering - Government amp Public Services

16,254Job InformationDeloitteMarketing Manager - Cloud Strategic Growth Offering - Government & Public ServicesinRosslynVirginiaMarketing Manager - Cloud Strategic Growth Offering - Government & Public ServicesLocation – FlexibleAre you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced and collaborative environment, working with colleagues in a virtual setting, to meet our business and client needs?This position is responsible for providing strategic marketing support for our cloud strategic growth offering (SGO) spanning across Deloitte’s $3 billion Government and Public Services (GPS) practice, which includes federal and state and local government as well as higher education institutions.The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.What you’ll doThe Cloud SGO Marketing Lead serves as a trusted marketing advisor to business leaders and key stakeholders engaged in this high growth area. In this role you will oversee the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that support the cloud SGO portfolio, utilizing innovative, go-to-market tools and approaches, and leveraging the full capabilities of the firm, including ecosystem and alliance relationships, to maximize market reach and impact. The Cloud SGO Marketing Lead will report to the Government and Public Services (GPS) Industry Marketing Leader and will work closely with the cloud SGO leadership team to differentiate the Deloitte brand, drive Deloitte’s business priorities forward, deliver innovative content marketing strategies, and measure impact across the GPS market.Specific areas of focus include:Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goalsProject Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written contentBusiness Advisor: Serve as strategic marketing advisor to key stakeholders within the cloud SGO portfolio – assist with articulation of value propositions, develop marketing objectives in support of key priorities and in support of top pursuits aligned to the SGO portfolioMarket and trends analysis: Staying current on marketplace issues and growing trends related to your spaceWriting: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boardsThoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voiceSocial Media: Creation and implementation of full social media plans to support SGO marketing initiatives and campaignsDigital Marketing: Experience in digital marketing concepts spanning SEO, website development and design conceptsEvent Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experienceImpact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, story-telling, outcomes, etc.Project Management: Able to manage multiple projects simultaneouslyCollaboration: Comfortable managing multiple priorities in a heavily matrixed and virtual environmentVendor Management: Able to source and manage vendor relationshipsBudget Management: Plan and manage marketing budgets for campaignsQualificationsExperience developing strategies for reaching a diverse audience of leadership personas and C-Suite government officialsExperience in a professional services marketing organization marketing to the government and public sector, a plusExperience marketing technical and professional services and issues spanning systems engineering, cloud, ERP/ERM, digital transformation, AI/ML and cyber risk servicesExperience working within the government ecosystem and familiarity with relevant government media organizations and strategic partners preferredExperience with experiential design, event management and productionExperience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaignsExperience with marketing technology and innovation to drive and enhance campaign deliverablesStrong executive presence, professional client service manner, and demonstrated ability to take initiative, confidentCreative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the marketStrong persuasive skills; able to gain consensus through influence and is comfortable with ambiguityStrong negotiation and problem-solving skills; flexibility and adaptabilityDetail-oriented with excellent follow-through skills and able to manage and execute multiple projectsInnovative thinker who brings new ideas to the discussionStrong team player with the ability to work in a matrixed organization with a virtual teamOrganized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times