SEO Manager Director

Provide senior leadership for the SEO department, setting direction, priorities, and standards
Manage and mentor senior SEO leaders, including Directors and Senior Managers
Act as executive sponsor on key client relationships and step in on escalations when needed
Provide strategic SEO guidance across a large and varied client portfolio (SMB, Mid‑Market, and Enterprise)
Ensure SEO strategies align to broader business and marketing goals for clients
Scope and support new business opportunities, including participating in pitches and expansion conversations
Drive innovation in modern search, including AI Search Optimization (AIO) and Generative Engine Optimization (GEO)
Partner with internal leadership on financial performance, retention, and growth of the SEO practice
Improve processes, frameworks, and ways of working to support scale and consistency
Collaborate cross‑functionally with Paid Media, Content, Design, and Development teams
Ensure quality and consistency across SEO strategy, execution, and client deliverables

Advertising agency background
Senior‑level people leadership experience at scale, including:
Managing multiple senior leaders (Director, Senior Manager level)
Experience managing a large and diverse account portfolio, including:
SMB, Mid‑Market, and Enterprise clients
Strong client‑facing and consultative skills
Able to lead executive‑level conversations
Scope projects and new business opportunities end to end
Act as a thought leader for both clients and internal teams
Hands‑on experience with AIO and GEO (AI Search / Generative search optimization)
Deep SEO expertise across technical SEO, on‑page, site architecture, and authority development
Experience operating at a strategic rather than executional level
Background across B2B, B2C, and e‑commerce SEO environments
Familiarity with common SEO platforms and analytics tools (Google Search Console, GA, SEMrush, Ahrefs, Screaming Frog, etc.)

1454918LMM_1776105526

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