Manager, Digital Marketing

Job Description Summary The Manager, Digital Marketing for Canada will establish and grow BD brand equity and improve the customer experience by leveraging the digital channel.

The plan for digital transformation for BD's Canada will set the course for a ONE BD approach throughout our customers buying journey.

It will include but not be limited to development and execution of the following platforms:

marketco, social media, with Omnichannel development and execution. This individual will possess a broad understanding of traditional marketing channels, the latest trends in emerging media and digital channels, and partner with internal and external stakeholders to propel the objectives of the Business Units and BD Canada.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Job Responsibilities

As the digital subject matter expert for the Canadian team, this individual will provide strategic guidance and develop the direction and transformation of the digital function while collaborating global and regional partners

This role will

Develop, execute, and promote a Canada digital strategy, to include multi-channel marketing strategies, to drive increased key customer engagement and influence a customer-first mindset

Develop a digital marketing roadmap that aligns to the customer journey

Develop comprehensive digital plans for awareness, demand generation and retention campaigns with measurable objectives

Leverage digital initiatives to generate new revenue streams and increase ROI

Ensure alignment between web presence and strategic business objectives focusing on the customer experience

Provide guidance and consultation to key stakeholders on digital strategies, tactics and processes for effective marketing initiatives

Partner with the sales organization for funnel optimization from MQL to SQL

Adopt and leverage the global marketing vision and what it means for digital marketing, and align the global digital marketing goals to the Canada marketing vision

Align and implement global standards, policies and guidelines including those that impact legal regulations, agency management, brand integrity and security in the Canada

Drive education related to digital marketing, channels, platforms, and the adoption of digital marketing approaches while seeking continuous improvement opportunities and value-based solutions

Responsible for organic and paid growth strategies, SEO, SEM and analytics

Ensure the needs and solutions across the BUs in the Canada are fully understood and connected to one cohesive master strategy, in sync with North American and global objectives with day to day operations of existing digital assets

Create and manage a repository of digital content

Develop multi-channel feedback systems that capture insights regarding customer behaviors and trends

Develop and measure performance with robust, critical metrics (i.e. revenue generation, ROI, etc.)

Provide insights by working closely with the Manager for Market Intelligence and Insights, gathering qualitative and quantitative user feedback via multiple formats (e.g., ethnographic insights, heat maps, adobe analytics etc.)

Verify and maintain the integrity of data sources and integration to promote reuse and inheritability across the digital ecosystem.

Knowledge & Skills In depth knowledge of digital tactics including SEO, SEM, e-Commerce, programmatic advertising, social media and email marketing

Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a consumer's journey is preferred

Experience with marketing automation systems such as Marketo, Global Meet, Akkroo, Google Analytics, Media Beacon

Experience with platforms such as CMS, digital asset management, ERP, marketing automation, web-service architecture, database administration, cloud architecture, business process planning, product life-cycle management for medical devices, services, and technology organization

Experience establishing and leading in a complex, matrixed B2B / services ecosystem/environment

Financial acumen and