Head of Conversion Rate Optimization at Aios Medical — Remote, $125-160k/year inc equity

About Aios Medical

Our overarching mission is to accelerate the mass-market global adoption of consumer biotech products so every human can live at least 100 healthy years.

Our immediate focus is excess bodyweight. We are accelerating the global take-up of GLP-1 medications by increasing their accessibility to help solve obesity worldwide.

To do that, we’re building an AI-powered clinical operating system: ClinicOS. ClinicOS makes it effortless for consumer brands to easily offer direct-to-patient healthcare, globally. We work with external Brand Partners, as well as using this infrastructure to scale our own internal consumer healthcare brands.

Since we launched Fella Health in the US in June 2021, Fella has positioned itself as no-nonsense weight loss for busy bigger guys. Today, we operate multiple brands across the US & UK — our two biggest are Fella Health (US & UK) and Bolt Pharmacy (UK).

Our infrastructure will have served 100 million patients worldwide by 2035. We’ll then use that direct-to-patient infrastructure to serve next-gen biotech products at-scale to increase the proportion of humans living at least 100 healthy years.

In so doing, we’ll become the world’s first trillion dollar healthcare company.

How far along are we?

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >40x since Aug 2023. We’re serving >40k customers with high NPS. We’re >$50M/yr revenue. We’ve been cashflow positive for >24mo.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

We're backed by top healthcare & consumer investors:

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

You can read more about working with us here: Working at Aios Medical https://fella.notion.site/working-at-aios-medical

Being a Head of Conversion Rate Optimization at Aios Medical

We’re building a world-class team.

We’re spending serious money every day. When conversion is flat, it’s expensive. When experimentation is messy, it compounds the wrong way. We need someone who owns this.

As Head of Conversion Rate Optimization, your job is make more of the people who land on our funnels become paying patients. Systematically. Reliably. At scale.

This is not a “change the button color” role. You’ll be responsible for both micro and macro testing. That means everything from improving specific steps in the funnel to rebuilding entire flows based on competitor research and new hypotheses.

You’ll start hands-on. You’ll run research, build cases, sketch wireframes, design experiments, and work closely with engineering and design to ship fast. Once the engine works, you’ll build the team around it.

We’ve underinvested in CRO for years. This role is about fixing that and bringing structure, rigor, and clarity to experimentation so that every dollar we spend on ads works harder.

This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time every weekday. You’ll have flex in your calendar for kids if you have them — many of our team have kids so we’re kid-friendly.

This is a senior role. You’ll report directly to our Head of Performance (Dave Lane) with close oversight from Richie, CEO. They are intense, so you’ll also be intense.

You’ll also work closely with our Head of Product (Ben Dowdle), VP Engineering (Gzim Helshani) and Chief of Staff (Joey Gracek).

Key responsibilities

• Straight away
• Establish dominance: Conduct deep funnel analysis across all brands. Build AI-powered testing roadmap. Design and ship high-impact experiments within first 30 days. Drive measurable conversion lifts fast.
• Build infrastructure: Architect systematic experimentation framework. Implement advanced analytics, predictive models, and personalization engines. Create the testing culture and processes that scale.
• Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity.
• In the near future
• Scale the machine: Build and lead a world-class CRO team. Expand optimization across full customer journey (ads, landing pages, email, product, retention). Establish this as a compounding competitive advantage.
• Multiply revenue: Drive systematic improvements in CAC, conversion rates, and LTV. Make CRO the revenue efficiency engine that funds our mission to help humans live 100 healthy years.

Need to have

• Proven AI/ML chops: You've actually built and deployed AI-driven optimization systems (personalization, predictive analytics, automated experimentation). Not just used tools, but architected intelligent systems.
• Senior CRO mastery: 7+ years leading high-impact CRO programs. Track record of driving 20%+ conversion improvements at scale. Deep expertise in statistical rigor, experimental design, and what actually moves metrics.
• Team builder: You've hired, mentored, and scaled high-performing teams. Can build this capability from the ground up while executing at the highest level yourself.
• Technical fluency: Comfortable in code, analytics tools, and complex implementation. Can work directly with engineers and data scientists to build sophisticated testing infrastructure.
• Speed + rigor: Move fast with conviction while maintaining statistical integrity. Bias to action, obsessed with 80/20, comfortable in ambiguity.
• Mission alignment: Actually care that conversion improvements = more patients getting life-changing treatment. Culture fit with our beliefs (radical cost reduction, algorithms over humans, profitability, only the paranoid survive).

Nice to have

• Healthcare/DTC experience: You've optimized complex, regulated funnels in healthcare or high-consideration DTC. Understand compliance constraints and long sales cycles.
• Multi-brand scaling: Led CRO across multiple brands/products simultaneously. Built centralized optimization infrastructure.
• Full-stack growth: Deep understanding of how CRO fits into broader growth strategy (acquisition, activation, retention, monetization). Can connect conversion optimization to LTV and unit economics.
• AI product vision: Not just using AI tools, but have a POV on where AI-driven optimization is going. Excited about personalization at scale, LLM applications, and next-gen experimentation.
• Evangelism: Proven ability to build experimentation culture across orgs. Can teach, inspire, and get buy-in from skeptics.

Compensation & Benefits

You get paid above market salary and you get early stage equity, so you get really rich if we nail this.

• Compensation: $125-160k/year inc equity

Benefits

The stuff below is cool as well.

• Healthcare: comprehensive medical insurance (if appropriate).
• Remote: our team is fully distributed across the world and functions fully remotely.
• Personal development: budget for books, courses, coaching.
• Personal wellness: budget for gym, health apps.
• GLP-1s: free membership with a clinic offering GLP-1s.
• Health coaching: free biweekly health coaching so you stay healthy.
• Work coaching: free biweekly work coaching so you stay sharp + calm.
• Equipment: Macbook & work-from-home equipment provided as needed.
• What are we missing? We're still early so you get to shape our culture.