Marketing & Communications Specialist

About Staffing is a proudly locally owned and operated Alberta recruitment agency, partnering with businesses across Canada to build strong teams and meaningful careers. We’re passionate about what we do and the relationships we build — and as we continue to grow, we’re excited to welcome a Marketing and Communications Specialist who’s ready to grow with us.

Job ID: 43090

Job Type: Direct Hire

Category: Other

Location: Calgary, Alberta

We’re looking for an outgoing, creative thinker who brings both fresh ideas and hands-on marketing and communications expertise. Someone who understands how to engage an audience, strengthen brand presence, elevate messaging, and turn strategy into action.

This role calls for a driven and confident professional who can see the bigger picture while also executing the details that bring campaigns to life. This role requires a true brand ambassador who can marry both the creative and the technical elements of all things marketing.

Our internal team is made up of high performers who genuinely care — about our work, our clients, and the candidates we support every day. We celebrate wins, we support one another, and we’re motivated by the impact we make in people’s careers and businesses. If you’re energized by collaboration, inspired by growth, and ready to make a meaningful contribution, we’d love to hear from you.

Duties and Responsibilities

The key job functions are

• Develop and execute marketing strategies that align with growth objectives and support both About Staffing and affiliated brands, including Jobshift.
• Lead brand management initiatives across platforms, ensuring consistent positioning, messaging, and visual identity that strengthens market presence and reputation.
• Conceptualize, design, and launch innovative marketing campaigns, advertisements, and promotions that drive measurable engagement and revenue growth.
• Create original, high-quality content including blogs, website copy, sales collateral, email campaigns, and social media messaging that authentically reflects company culture and expertise.
• Design and produce marketing materials including infographics, sales packages, signage, tradeshow materials, and promotional assets.
• Manage and analyze performance metrics using Google Analytics 4 (GA4), Google Business, and Google Search Console to assess effectiveness and guide data-driven decision-making.
• Plan and execute targeted email marketing campaigns through Mailchimp, including segmentation, automation workflows, and application programming interface (API) integration.
• Conduct ongoing A/B testing across social media platforms, paid campaigns, and website design to optimize performance and conversions.
• Support search engine optimization (SEO) strategies including keyword research, backlink generation, technical and on-page optimization, metadata enhancement, and artificial intelligence (AI) optimization considerations.
• Oversee WordPress website performance, including updates to core, themes, and plugins, backups, troubleshooting, and user experience (UX) enhancements.
• Support business and partnership development initiatives through media relationship, networking, digital strategy contributions, and brand expansion efforts.

Education

• Diploma or bachelor’s degree in Marketing, Communications, Business, or a related field is considered an asset.

Qualifications

• Clean criminal record check.
• Valid drivers license and vehicle.
• Demonstrated ability to develop and execute integrated marketing strategies that combine creative storytelling with analytical insight.
• Intermediate to advanced proficiency in Adobe Creative Suite or similar design software.
• Advanced understanding of social media platforms including LinkedIn, Facebook, Instagram, and X, with experience in both organic and paid strategies.

Experience

• Minimum of five years of progressive marketing and communications experience with responsibility in digital strategy, brand development, and campaign execution.
• Proven experience managing SEO initiatives, including both technical and on-page optimization, and driving measurable organic traffic growth.
• Hands-on experience developing and optimizing Google Ads and paid social campaigns with a focus on performance and return on investment (ROI).
• Experience managing and maintaining WordPress websites, including performance monitoring and user experience (UX) improvements.
• Experience producing multimedia content such as podcasts or video is considered an asset.
• Event planning and execution experience is considered an asset.
• Experience within a professional services, recruitment, or business-to-business (B2B) environment is considered a strong asset.

Skills

• Strong strategic thinking skills paired with a hands-on, execution-focused mindset.
• Excellent organizational and time management abilities with the capacity to prioritize multiple deadlines in a fast-paced environment.
• High attention to detail with a commitment to producing polished, brand-aligned deliverables.
• Strong analytical and reasoning skills with the ability to translate data into actionable insights.
• Confident decision-making skills and initiative in proposing new systems, processes, and creative strategies that elevate brand impact and business growth.
• Ability to work collaboratively within a high-performing team while independently managing projects from concept through completion.

Base Salary

• Compensation will be competitive and reflective of experience, technical proficiency, and strategic capability.
• Comprehensive benefits package including health spending account, RRSP matching, health and wellness benefit, and opportunities for professional development and advancement within a supportive, high-performing team environment.

Work Hours

• Monday – Friday
• 8AM – 4:30PM

Additional Notes

• This opportunity does not include relocation. It will be the responsibility of the candidate should relocation be required.
• All applicants must be authorized to work in Canada to be considered for employment.