Publishing Marketing Leader

A company is looking for a Publishing & Lifecycle Marketing Leader.

Key Responsibilities

Develop and oversee the strategy for communicating with gamers across devices and ecosystems

Create an omnichannel marketing vision and consumer audience strategy to optimize ROI based on data insights

Enhance consumer engagement and lifecycle marketing across various digital channels

Required Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field AND 5+ years of integrated marketing experience

OR equivalent experience

Preferred : 7+ years in lifecycle marketing or related roles, preferably in consumer products

Experience in developing audience strategies and building digital marketing channels

Proficiency in marketing automation tools and analytical skills