Director of Paid Growth Marketing

A company is looking for a Director of Paid Growth Marketing to scale and evolve their paid patient acquisition engine.

Key Responsibilities

Drive the paid growth investment strategy and manage performance against CAC and acquisition volume targets

Oversee the full paid portfolio, integrating digital and offline channels into a unified strategy

Develop and scale the paid growth team while operationalizing creative testing roadmaps

Required Qualifications

8-10+ years of experience in leading revenue-driving paid B2C acquisition programs

Experience managing significant paid budgets across in-house digital and agency-supported offline channels

Strong forecasting discipline and experience building bottom-up acquisition models

Hands-on analytical fluency with proficiency in Google Sheets / Excel and BI tools

Demonstrated ability to build and develop high-performing teams