Marketing Manager for Premium D2C Brand

We are a fast-growing direct-to-consumer lifestyle electronics brand serving customers across the U.S. and globally. Our products sit at the intersection of premium design, functionality, and everyday utility.

We are looking for a US-based Marketing Manager to oversee and push the visual direction, brand storytelling, and marketing execution across multiple channels.

This is NOT an ads role.

We do NOT need Facebook ads, media buying, or Amazon PPC.

We need a marketing leader who can drive brand presence, creative output, and growth initiatives across all non-paid channels.

What You'll Own

You will act as the central force coordinating and executing our marketing direction.

Brand & Visual Direction

• Guide brand look, feel, and consistency across channels
• Oversee product imagery, creative assets, and storytelling
• Ensure premium positioning across all touchpoints

Creative Production & AI Image Generation

• Direct creation of product visuals and lifestyle imagery
• Use AI tools to generate high-quality branded visuals
• Work with designers and freelancers to execute creative

Instagram & Social Growth Strategy

• Develop and execute Instagram growth strategy
• Guide content direction and visual storytelling
• Build a cohesive brand aesthetic and voice

Affiliate & Influencer Program Oversight

• Manage and expand affiliate partnerships
• Coordinate influencer collaborations
• Improve performance and relationship management

Marketing Execution & Coordination

• Manage freelancers and creative contributors
• Ensure deadlines and deliverables stay on track
• Turn strategy into real output quickly

What We Are Looking For

Based in the United States (required)

Experience working with or managing $50M+ consumer brands

Strong creative instincts with premium brand sensibility

Hands-on executor - not just strategy or oversight

Deep understanding of U.S. consumer behavior and positioning

Experience managing multiple creative and marketing workflows

Comfortable using modern tools, including AI creative tools

Ability to move quickly and iterate without hand-holding

IMPORTANT: Required Experience Details

To be considered, you MUST include

1 Brands you have worked with for 2+ years

• Brand name
• Website link
• Revenue scale (if known)

2 Your role and responsibilities

• What you owned
• What you executed personally
• What results you achieved

3 Examples of

• brand visual direction
• social growth or content strategy
• affiliate/influencer program growth
• creative campaigns or launches

Who This Role Is NOT For

Media buyers or ad optimization specialists

PPC or Amazon advertising managers

Pure strategists with no execution experience

Agencies delegating work to juniors

Ideal Candidate

You are both a creative thinker and a hands-on builder.

You understand how premium brands look, feel, and communicate - and you know how to make that happen in the real world.

You thrive in fast-moving environments and take ownership of outcomes.

Engagement Details

• Remote, long-term role
• Flexible hours with consistent availability
• Opportunity to grow with a scaling brand

Job Types: Full-time, Part-time

Work Location: Remote