Loyalty/Digital Marketing Manager

JOB TITLE: Digital Marketing Manager

REPORTS TO: Vice President of Marketing

LOCATION: Addison Restaurant Support Office- 4 days a week in the office

Are you Relentless in the pursuit of excellence? Maybe even a little Rebellious (especially when it comes to food)? Do you believe teamwork is the secret ingredient to achieving greatness? Do you want to be part of a TRIBE of people who stand together, operate with purpose, and WIN… then Velvet Taco is the place for you!

The Perks

• 10% Bonus potential of base salary paid annually.
• Competitive Salary
• Medical, Dental, and Vision Benefits after 30 days
• Company Paid Dental and Vision Benefits (employee only)
• Company Paid STD, LTD, and Life Insurance
• Flexible Spending Accounts (FSA)
• Health Savings Accounts (HSA)
• Employee Assistance Program - Stand Together Fund
• 3 weeks PTO
• Casual Work Attire
• Free TACOS!
• Oh, and if you are inclined to get a Velvet Taco tattoo, our CEO will pay for it!

The Job

We are seeking a kick-ass Digital Marketing Manager to join our Tribe! The Digital Marketing Manager will oversee Velvet Taco’s digital ecosystem, driving growth through data-informed strategies and high-performing execution across all digital channels. This role will lead loyalty program strategy and execution for The Velvet Room, manage our mobile app, and optimize and maintain online listings to enhance brand discoverability and drive sales.

The Digital Marketing Manager will also be responsible for overseeing website maintenance and SEO, managing third-party delivery partnerships and channel strategies, executing paid media campaigns, and supporting external catering platforms. Provide digital performance and brand reputation reporting, support local restaurant digital needs, and continuously optimize digital touchpoints to drive online awareness, traffic, and sales.

Additional responsibilities:

• Loyalty & CRM Leadership: Lead the strategy and execution of The Velvet Room loyalty program, optimizing the end-to-end digital experience to increase member acquisition and engage and retain our audience of 1M loyalty members through 1:1 targeting, personalization, guest journey marketing, and win-back campaigns. Oversee the performance of the points program to drive business outcomes.
• Digital Channel Performance: Own performance across Velvet Taco’s digital channels, including the website, mobile app, online listings, and reputation management tool, by partnering closely with cross-functional teams and external resources to ensure scalable, high-impact execution.
• Data, Analytics & AI: Establish and monitor key performance metrics across Google Analytics and other platforms, using AI and advanced analytics to identify trends, optimize performance, and translate insights into actions that inform business and marketing strategies across markets.
• Growth and Marketing Strategy: Serve as a key contributor to the marketing and digital roadmap, shaping calendars, priorities, and initiatives that drive sales, enhance the guest experience, and unlock incremental revenue streams. Support overall sales and marketing department goal planning, strategy, and company initiatives.
• Promotions: Support the brand promotion strategy and lead the setup, partnering with key marketing and cross-functional team members.
• Third-Party Channels: Oversee third-party delivery channel strategy, including DoorDash, Uber Eats, GrubHub, ezCater, and others, with a focus on optimizing performance to maximize sales on each platform.
• Reporting & Financial Alignment: Partner with Operations, Finance, and IT to develop and share actionable data and deliver against annual loyalty and digital performance plans, including membership growth, revenue, expenses, and profitability.
• Restaurant-Centered Philosophy: Serve as a trusted partner to operations and restaurant teams, ensuring that all strategies, tools, and initiatives reflect restaurant teams' needs and realities while advancing brand goals.

The Qualifications

• Bachelor’s degree required.
• 4 days a week in the office required
• 5+ years of experience in digital marketing and/or loyalty, preferably in the restaurant, hospitality, retail, or adjacent consumer industries.
• Experience leading loyalty and CRM initiatives, with exposure to programs that drive acquisition, retention, frequency, and guest lifetime value.
• Strong analytical capabilities, with the ability to work across multiple data sources and translate insights into actionable recommendations.
• Proficiency in Google Analytics and familiarity with other digital analytics and reporting tools.
• Working knowledge of social listening tools and/ or platforms
• Demonstrated interest in guest data, guest segmentation, and purchase behavior to inform digital marketing efforts.
• Curious, data-driven mindset with a desire to understand the drivers of digital customer engagement and behavior.
• Strong organizational and time-management skills, with the ability to manage multiple priorities in a fast-paced environment.

Our Values

• BE RELENTLESS, NEVER SETTLE: You continuously want to learn and better yourself personally and professionally. You have strong attention to detail, solid organizational skills, and are a critical thinker.
• BE A REBEL: You are passionate about food, hospitality, and people development. You have a drive to create high-quality work environments and deliver best-in-class results.
• KICK ASS & TAKE NAMES: You have a minimum of 3 years of proven experience. You are results-driven and collaborative.
• STAND TOGETHER: You have excellent interpersonal and communication skills.

Who WE Are!

Taco Velvet Taco is a temple to the liberated taco. We are a one-of-a-kind taco concept serving a chef-driven menu in a unique & funky fast-casual setting. Founded on the idea that tacos do not have to be associated with Tex-Mex cuisine and can be made with the same care and quality ingredients as fine dining, Velvet Taco is where “anything goes meets the art of the possible.” Some cool things about us: we use only the freshest ingredients to offer a menu that pushes the boundaries of multicultural cuisine, taking the taco to a whole new, liberated level. We slowly roast our chicken and corn, use lots of booze in our margaritas, and make everything from scratch, which means our food tastes awesome! Our tacos may not change the world, but we think they are pretty freakin’ great. The best part? Our kick-ass Tribe is at the center of it all!

Learn more about us at https://www.velvettaco.com/about-us/

At Velvet Taco, we celebrate individuality! We are an equal opportunity employer and try to select and retain the best Team Members and Managers based on their job-related qualifications, regardless of race, color, creed, sex, religion, national origin, age, sexual orientation, gender identity, or medical condition.