Marketing Manager, Community Events

Marketing Manager, Community Events & Activations (9-Month Contract)

Job Category : Business Leader

Requisition Number : MARKE

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• Posted : March 5, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

Description

Our Story & Purpose

We’re Vancity, a member‑owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net‑zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,300 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today

Your Role in Supporting Our Members

As a Marketing Manager, Community Events & Activations , you will set the vision, strategy and operating model for how Vancity shows up in communities: compelling events, values‑aligned sponsorship activations, and brand‑consistent merchandise that deepen trust, visibility, and member engagement. You’ll lead a team of specialists/coordinators and partner closely across Brand, Growth Marketing, Branches, Creative Services, and Content/Social to deliver experiences that reflect our values and business priorities.

This is a Full‑time, Temporary role primarily based at our Vancity head office and will report directly to the Director, Branding and Digital Marketing . You will be required to attend the events and activations you lead across the province, with travel required to Toronto from time to time. These events may take place on weekends or evenings.

How You'll Make an Impact

• Leading the strategy for events and community engagement, ensuring an annual strategy and roadmap that translates enterprise and marketing objectives into a thoughtful mix of marquee events, local activations, sponsorship engagements, and community‑led experiences
• Oversee planning, and execution of all events in the strategy, ensuring high quality end‑to‑end delivery, including experience design and onsite execution
• Setting the direction and framework for community events with branches, including scalable playbooks, templates and branch toolkits
• Setting strong governance and operational excellence for the team, including budget stewardship, risk management, procurement alignment for merchandise and vendors, and consistent reporting
• Developing and managing a cohesive, scalable merchandise program that supports events, sponsorship activations, branch needs, and member‑facing moments with consistent quality, messaging, and design
• Defining Vancity’s creative and content expression at events by collaborating with Creative Services, Content and Social teams to integrate storytelling, community narratives, and purpose‑driven messaging
• Coaching and developing team members, vendors, agencies, and brand ambassadors to foster a collaborative, accountable culture and deliver polished, high‑impact onsite experiences
• Setting KPI frameworks (e.g., attendance, engagement, lead capture, brand lift), producing impact reports and debriefs, and codifying learnings into future playbooks

What You’ll Bring to the Team

• 7-10+ years of experience in experiential marketing, community engagement, events, partnerships, or brand activations
• Strategic event planning, experience design, and production leadership skills
• Experience building playbooks and scalable templates; strong familiarity with collateral, signage, and merchandise planning
• Strong proficiency with digital tools for project tracking, communication, budgeting, and reporting; data‑informed approach to measuring impact
• Strong stakeholder management and the ability to align cross‑functional teams toward clear objectives and quality standards
• Working knowledge of accessibility and inclusive event practices, sustainability considerations, an