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E-commerce Store Rebuild (Baselinker + Allegro Focused)

Upwork

Project Overview

We are looking for an experienced e-commerce developer or team to rebuild our online store from scratch.

The current store is not efficient, not fast enough, and not well-structured. The new version must be clean, high-performance, automation-driven, and fully integrated with Baselinker.

Our main sales channel is Allegro, but the store must provide additional business value and not be just a copy of Allegro listings.

Key Project Goals

  • High performance and fast loading (Core Web Vitals focused)
  • Clean, minimal, and condensed product structure
  • Maximum 1000 products, fully managed via Baselinker
  • Clear separation between:
  • Our own manufactured products (premium / brand-focused section)
  • Full product catalog (marketplace style store)
  • Strong UX for product variants (size, capacity, options, etc.)
  • Full automation and scalability
  • Polish language only

Store Structure Requirements

1️⃣ Manufacturer Products Section (Dedicated Page)

We are the manufacturer of selected products and want a separate, brand-focused section to:

  • Promote direct purchases
  • Highlight quality, production, and benefits
  • Increase margins and brand trust
  • Support repeat purchases

This section can be

  • A dedicated landing page or sub-store
  • Simplified checkout
  • Strong CTA and conversion-oriented layout

2️⃣ Main Store (Marketplace Style)

  • Condensed category structure (no deep category trees)
  • Categories limited to essentials
  • Filtering instead of category over-segmentation
  • Optimized for Baselinker synchronization
  • No manual product management inside the CMS

Baselinker Integration (Critical)

Baselinker must be the single source of truth for:

  • Products
  • Variants
  • Prices
  • Stock levels
  • Orders

Requirements

  • Easy and reliable product sync
  • Proper handling of variants (SKU-based)
  • Store treated as a sales channel, not a product CMS
  • Allegro + store working in parallel without conflicts

👉 Proven Baselinker experience is mandatory

Discount & Automation System

We want an automated discount / loyalty flow, for example:

  • Customer makes a purchase
  • After X days, receives an automated discount code
  • Encourages repeat purchases directly from our store

Please specify in your proposal

  • Whether you suggest a paid plugin / app
  • Or a custom automation solution
  • Pros / cons and estimated costs

Platform Considerations

We are currently on WooCommerce, but we are open to changing the platform if you can justify it.

Possible options

  • WooCommerce (performance-optimized)
  • Shopify (fast, stable, scalable)
  • Custom / headless solution (only if justified)

Please recommend the best platform based on

  • Performance
  • Baselinker integration
  • Scalability
  • Maintenance effort

Design & Branding

  • Logo and color scheme already exist and must be respected
  • No rebranding required
  • Clean, modern, conversion-focused UI
  • Mobile-first approach

Language & Market

  • Store language: Polish only
  • Market: Poland

What to Include in Your Proposal

Please include

1. Your experience with Baselinker (examples required)

2. Suggested platform and reasoning

3. Approach to performance optimization

4. Automation / discount system proposal

5. Estimated timeline

6. Budget range or pricing model

Who This Project Is For

✔ Experienced e-commerce developers

✔ Teams familiar with Baselinker + Allegro

✔ Performance-oriented and automation-focused

✖ Beginners or template-only developers

We are looking for a long-term technical partner, not just a one-off delivery.

Looking forward to your proposals.

Job Type

Job Type
Contract
Location
United States

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