Director, Marketing, Center for Innovation in Lifelong Learning and Teaching

University of Delaware

Equal Employment Opportunity Statement

The University of Delaware is an Equal Opportunity Employer which

encourages applications from Minority Group Members, Women,

Individuals with Disabilities and Veterans. The University's Notice

of Non-Discrimination can be found at http://www.udel.edu/aboutus/legalnotices.html

Job No: 502890

Work Type: Staff

Location: Newark, DE/Hybrid

Categories: Communications & Public Relations, Full

Time

Pay Grade: 32E Context of JobThe University of

Delaware’s Center for Innovation in Lifelong Learning and Teaching

(CILLT) provides high-quality programs that empower students to

achieve their educational and professional goals throughout their

lives.

CILLT comprises four administrative units: 1) UD Online; 2) the

Division of Professional and Continuing Studies (PCS); 3) Academic

Technology Services (ATS) and 4) the Center for Teaching and

Assessment of Learning (CTAL). ATS and CTAL partner with UD

colleges and departments to foster teaching and learning excellence

in all modalities and with appropriate educational technologies. UD

Online and PCS partner with colleges and departments to offer

online and in-person lifelong learning programs to a variety of

students, ranging from pre-college programs for high-school

students to degrees and certificates for college students and

working professionals, to Osher Lifelong Learning Institute

programs for students over 50. CILLT requires marketing campaigns

to recruit working, online and non-traditional students to the

University lifelong learning portfolio. CILLT also requires

internal communication campaigns to ensure its programs benefit

departments, faculty and instructors.

Under general direction of the Vice Provost for Academic Affairs

and University Initiatives with a dotted reporting line to the

Assistant Vice President for Strategic Communications in the Office

of Communications and Marketing (OCM), the CILLT Director,

Marketing manages the strategies, personnel, budgets, projects,

technology, and day-to-day operations of a marketing and

communications team that markets professional development,

customized training, Osher Lifelong Learning Institute, continuing

education and UD Online programs to prospective students. In

addition, the marketing team promotes CILLT teaching and learning

programs to stakeholders within UD.

The director oversees the research, content creation, design,

production, and distribution of the marketing and communication

elements used to market CILLT programming. The team produces

digital marketing collateral, program guides and catalogs, program

advertisements, websites/web pages, social media presences, images,

print documents, emails, photos, videos, and other media.

The director exercises independent judgment and decision-making,

working collaboratively with fellow marketing and communication

directors across the university, as well as with directors and

program managers within CILLT, outside vendors, and other units

within the University.

The director supervises a team comprising full-time marketing

staff, student interns, and other part-time/miscellaneous wage

personnel. Major Responsibilities:● Develop and implement

strategic marketing and communications plans and initiatives in

support of CILLT and the University’s strategic enrollment plan

across multiple channels, including digital, web, social and print

media.

● Direct the activities of the CILLT recruitment marketing team

(strategic planning, goal setting, project management), and

empower, lead, and coach team members to achieve objectives.

● Advise senior administrators on the effective communication of

goals, priorities and actions to stakeholders and audiences.

● Operate as the primary liaison between CILLT and other campus

communications and marketing constituencies in coordination with

OCM.

● Set CILLT’s overall marketing strategy and that of individual

program offerings, including but not limited to paid digital

campaigns, organic social media, and email drip campaigns.

● Identify marketing channels and communication vehicles that meet

project and organizational objectives and are appropriate to target

audiences.

● Set CILLT’s overall digital and social media strategy, including

building paid campaigns, scheduling posts, creating ads, and

evaluating return on investment.

● Analyze and report on ROI and adjust strategy and spending as

necessary. Analyze data gathered from web analytics and other

evaluation tools to assess the effectiveness of marketing

efforts.

● Oversee the development, production, delivery and evaluation of

print materials, including but not limited to continuing education

program guides for local constituencies.

● Establish, grow, and manage advertising relationships with print,

digital, and broadcast vendors.

● Research, analyze, and implement strategies, processes, and

policies to streamline workflows and re-engineer processes, as

needed. Qualifications:● Bachelor's Degree in marketing,

communications, English or other relevant discipline with six years

of job-related experience, or an equivalent combination of

education and experience.

● Experience in developing digital marketing and strategic

communications, preferably within a complex organization.

● Knowledge of digital and traditional marketing and advertising,

market research, social media, CRM platforms, and branding is

required.

● Excellent supervisory and managerial experience in building,

leading, developing, and motivating high-performing teams.

● Management experience related to developing and executing

marketing strategy and campaigns, with experience with marketing

process improvement preferred.

● Project management skills with the ability to lead substantial,

complex marketing and communication projects to completion.

● Ability to evaluate, develop, and edit marketing plans and

campaigns, as well as related materials. Ability to develop and

implement short- and long-term goals and plans.

● Broad and in-depth knowledge of digital marketing platforms and

assessment techniques.

● Experience managing budgets and deadline-oriented projects.

● Superior written, verbal, interpersonal, organizational and

public speaking skills with strong attention to detail.

● Ability to develop compelling, creative, and effective messages

and statements.

● Evidence of innovative approaches to presenting information using

rapidly changing and developing techniques and technology.

● Experience building effective partnerships across an organization

and collaborating with senior leaders in a dynamic organizational

environment.

● Ability to work effectively in a fast-paced environment, meeting

tight deadlines, managing multiple projects and assignments

simultaneously, and managing competing priorities.

● Demonstrated ability to apply knowledge, best practices, policies

and procedures to specific communications and marketing plans and

activities.

● Demonstrated collaborative approach with the ability to work

effectively with a wide range of constituencies in a diverse

community.

● Experience coordinating and managing staff to develop

high-quality communications materials.

● Knowledge of communications concepts, principles, methodology and

techniques.

● Knowledge and understanding of current issues and trends

applicable to higher education institutions.

● Experience with using Slate preferred.

Notice of Non-Discrimination and Equal Opportunity

The University of Delaware does not discriminate against any person

on the basis of race, color, national origin, sex, gender identity

or expression, sexual orientation, genetic information, marital

status, disability, religion, age, veteran status or any other

characteristic protected by applicable law in its employment,

educational programs and activities, admissions policies, and

scholarship and loan programs as required by Title IX of the

Educational Amendments of 1972, the Americans with Disabilities Act

of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII

of the Civil Rights Act of 1964, and other applicable statutes and

University policies. The University of Delaware also prohibits

unlawful harassment including sexual harassment and sexual

violence.

PI282728650