Digital Marketing Manager - Search

Position Overview

Working for Spartan Race means working to better the lives of millions of people around the globe. Every day we come to work with the ability to entertain, empower, and excite consumers about the Spartan brand. As a high-performance organization, we value a strong work ethic and a hands-on approach. Our team is innovative, service minded, and passionate about changing lives.

Key Responsibilities

• Plan, develop, and implement comprehensive paid media strategies to increase visibility, recognition, and drive new user acquisition via Google Search, DV360, GDN, and YouTube.
• Continuously monitor, identify, and improve the three components of the AdWords Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience.
• Ensure keyword targets, landing page content, and ad copy are in close alignment and optimized for generating action, interest, and engagement from the targeted audience.
• QA conversion tracking within AdWords to capture all pertinent events within the sales funnel.
• Utilize Google Analytics to develop insights and actionable items to increase revenues.
• Manage relationships with multiple external vendors/agencies and track execution progress across all channels.
• Review daily reports and provide troubleshooting support for issues related to campaign spend, creative, tagging, or partner implementation, escalating to third party vendors when necessary.
• Collaborate with team members to improve operational processes, supporting systems, and communication channels.
• Provide regular insights on performance, campaign optimizations, and new opportunities.
• Work closely with the tech team to own tracking and pixel implementation of digital campaigns.

Required Qualifications

• 2-4 years of paid search experience managing operational processes in the online advertising industry for a publisher, advertiser, or agency.
• A comprehensive understanding of the Google ad auction, general advertising ecosystem, bid and optimization strategies, and campaign objectives.
• Proficient with MS Office Suite and deep working knowledge of Google Ads and Google Analytics.
• Basic knowledge of UTM tracking.
• Experience with testing new ad product solutions and managing new ad technology platform integrations/migrations.
• Strong aptitude for identifying problems, troubleshooting issues, and effective problem solving.
• Ability to work in self-directed, results-oriented environments and multitask in a fast-paced setting with strong written/verbal communication and relationship management skills.

Preferred Qualifications

• Experience managing budgets exceeding $5mm annually.
• Experience in Google Tag Manager, DV360, and GDN.