E-Commerce Marketing Specialist

About the position

The Marketing Specialist supports the planning, execution, and optimization of digital marketing campaigns. This role requires a strategic, data-driven mindset and proven experience managing successful initiatives. The candidate has 1-2 years in digital marketing, with the ability to support cross-functional teams, drive ROI, and adapt to a fast-changing digital landscape.

Responsibilities

• Schedule, test, and deploy email campaigns with a focus on deliverability, timing, QA, and flawless execution.
• Oversee daily email operations including automation flows, list segmentation, A/B testing, and SMS integration.
• Monitor live email campaigns to ensure functionality, engagement, and performance alignment.
• Track and analyze key email metrics (open rates, click-through rates, conversions) to drive continuous improvement.
• Compile and deliver channel performance reports with actionable insights to support optimization and leadership decisions.
• Maintain CRM and email marketing databases, ensuring clean data, accurate segmentation, and updated contacts.
• Troubleshoot email-related issues including formatting, integrations, delivery, and tracking discrepancies.
• Support campaign planning by contributing to briefs, subject lines, copywriting, and launch coordination (including Criteo).
• Collaborate cross-functionally to assist with escalations, platform migrations, sprint deliverables, and system maintenance.
• Maintain consistency in documentation, marketing assets, and process workflows; perform additional marketing tasks as needed.
• Additional Duties as assigned

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, or Communications.
• 1-2 years of experience in marketing, with a focus on e-commerce.
• Proven track record managing campaigns and hitting performance targets.
• Strong skills in analytics and data interpretation.
• Strong organizational and project management abilities.
• Experience with tools like Klaviyo, MailChimp, Omnisend, Criteo, and Shopify
• Continuously monitors and applies the latest e-commerce marketing trends, strategies, and technologies.

Benefits

• Medical
• Dental
• Vision
• 401K with Company Match
• Pet insurance
• fun and exciting company events
• Summer Picnic
• Festive Packages
• Holiday Celebrations
• associate referral bonuses