Social Media Coordinator

Job Description

Job Description

JLash is looking for a passionate, Social Media Coordinator who loves everything about beauty, social media, and influencer marketing!

Responsibilities

• As a key member of our marketing team, you'll have the opportunity to develop and execute innovative social media strategies that engage our audience, promote our brand, and drive sales.
• Content Creation: Develop compelling content for social media platforms, including Instagram, Facebook, Youtube, and TikTok, that highlights our products and brand value.
• Comfortable in front of the camera. Ability to film themselves and edit independently.
• Social Media Management: Manage JLash’s social media accounts by creating and scheduling posts, responding to comments and messages, and fostering engagement with our audience.
• Social Media Optimization Responsibilities: Optimize social media content for improved visibility and engagement, utilizing relevant keywords, hashtags, and tags to enhance discoverability on social media platforms and search engines.
• Influencer Partnerships: Identify and collaborate with influencers, beauty-bloggers, and content creators in the beauty industry to promote our products and expand our reach.
• Campaign Coordination: Plan and execute social media campaigns, including product launches, promotions, and giveaways, to drive brand awareness and sales.
• Product Photography, Video, and Editing: Capture high-quality product images and edit them for use in social media posts, advertisements, and promotional materials.
• Copy-writing: Write engaging and persuasive copy for social media captions, advertisements, and promotional materials, maintaining consistency with our brand voice and messaging.
• Analytics and Reporting: Monitor social media metrics and analyze performance data to measure effectiveness.
• Trend Monitoring: Stay up-to-date on beauty trends, social media best practices, and platform updates to ensure our content remains relevant and engaging.

Requirements

• Experience in managing beauty social media accounts with proven success.
• Advanced in product photography, videography, and editing.
• Proficient in the Adobe Creative Suite ( Photoshop, Premiere Pro, Adobe Illustrator).
• Must attend all photo shoots and assist as needed.
• Makeup Artistry skills (bonus, not a requirement).