E-Commerce Analytics Specialist

Overview

We are on the lookout for a passionate and detail-oriented E-Commerce Analytics Specialist to join our digital marketing team. In this role, you'll be the driving force behind understanding and optimizing our online sales channels through data-driven insights. Your expertise will help shape our e-commerce strategies, improve user experience, and boost overall performance. If you love working with numbers, enjoy creative problem-solving, and want to make a real impact in the digital marketplace, this position is perfect for you!

Responsibilities

• Analyze website traffic, sales data, and customer behavior using tools like Google Analytics and Power BI to identify trends and opportunities.
• Develop and implement conversion optimization strategies to enhance user engagement and increase sales across e-commerce platforms.
• Manage SEO efforts by utilizing SEO tools, conducting keyword research, and optimizing content for better search engine rankings.
• Collaborate with marketing teams on social media marketing campaigns, including Facebook Advertising and Google Ads, to drive traffic and conversions.
• Create compelling content for product pages, email marketing campaigns, and social media posts that align with brand voice and marketing goals.
• Use HTML, CSS, JavaScript, and Content Management Systems like WordPress to update website content and improve site functionality.
• Monitor campaign performance through analytics platforms, adjusting strategies to maximize ROI in performance marketing initiatives.

Qualifications

• Proven experience in digital marketing analytics or e-commerce roles with a focus on SEM (Search Engine Marketing) and SEO.
• Strong proficiency with SEO tools, Google Analytics, Google AdWords/Ads, Facebook Advertising, and marketing automation platforms.
• Knowledge in content management systems such as WordPress.
• Familiarity with social media management tools and experience running social media marketing campaigns across multiple platforms.
• Ability to interpret complex data sets to inform strategic decisions and optimize performance marketing efforts.
• Excellent communication skills with a collaborative mindset to work effectively across teams in a fast-paced environment. Join us as an E-Commerce Analytics Specialist where your insights will directly influence our online growth trajectory!

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Work Location: Hybrid remote in Baltimore, MD 21224