SEO Specialist – Bilingual (English / Mandarin Chinese)

SEO Specialist – Bilingual (English / Mandarin Chinese)

Part-Time | Remote (U.S.-Based Preferred)

15–25 Hours Per Week | $45–$70 per Hour DOE

ABOUT THE ROLE

We are seeking a forward-thinking, bilingual SEO Specialist who understands that search is evolving beyond traditional rankings.

This is not a basic keyword optimization role. We are looking for someone who understands the full ecosystem of modern search — from Google and Baidu to AI-driven platforms like ChatGPT, Perplexity, Claude, and Gemini — and knows how to strategically position a brand to win across all of them.

You will help us build scalable organic visibility in both English and Chinese-language markets within a high-trust, healthcare-related niche.

This is an opportunity to build and shape the SEO function from the ground up.

WHAT YOU’LL DOStrategy & Execution

• Develop and execute SEO strategies for both English and Mandarin Chinese markets
• Optimize content for Google, Bing, Baidu, and emerging AI search platforms
• Build structured topical authority strategies to strengthen E-E-A-T
• Identify high-intent keywords across both languages

AI & Generative Engine Optimization (GEO)

• Develop strategies to increase brand visibility within LLM platforms (ChatGPT, Perplexity, Claude, Gemini)
• Optimize content for AI Overviews, featured snippets, and entity-based search
• Create content structured to be cited and referenced by AI systems
• Stay current on GEO best practices and AI-driven search behavior

Technical & Analytical

• Conduct technical SEO audits and recommend improvements
• Monitor performance via GA4, Google Search Console, Ahrefs, SEMrush, and similar tools
• Analyze traffic, rankings, and user behavior across markets
• Provide clear reporting and actionable insights

Cross-Team Collaboration

• Work closely with content, paid media, and web teams to align strategy
• Support international targeting of Chinese-speaking audiences domestically and abroad

WHAT WE’RE LOOKING FOR

• Fluent in English and Mandarin Chinese (written and spoken)
• 3+ years of hands-on SEO experience
• Strong foundation in technical SEO, on-page optimization, off-page strategy, and link building
• Understanding of how LLMs source, interpret, and cite content
• Experience with Baidu SEO and Chinese digital ecosystems preferred
• Proficiency in GA4, Google Search Console, Ahrefs, SEMrush or similar tools
• Strong understanding of E-E-A-T and YMYL content strategy
• Ability to independently plan and execute strategy with minimal supervision
• Proactive learner who stays ahead of algorithm updates and industry shifts

COMPENSATION

$45–$70 per hour, depending on experience

15–25 hours per week

Compensation is aligned with experience in both traditional SEO and AI/GEO strategy.

Performance-based bonus opportunities may be available based on measurable organic growth and AI visibility improvements.

WHY JOIN US

• Be at the forefront of next-generation SEO and AI visibility
• Work within a fast-growing, high-impact healthcare niche
• Opportunity to build and lead a modern SEO strategy
• Flexible remote structure with meaningful ownership

Job Type: Part-time

Pay: $45.00 - $70.00 per hour

Expected hours: 15 – 20 per week

Work Location: Remote