Ecommerce Manager

Overview

We are seeking an eCommerce Manager to join our Retail & eCommerce team. This role is responsible for defining and executing the eCommerce strategy across multiple channels, with a focus on driving sales growth, expanding our online presence, and delivering a seamless customer experience. The eCommerce Manager will oversee both owned eCommerce platforms and third-party marketplaces such as Amazon, HomeDepot.com, Lowes.com, Wayfair, and others.

The eCommerce Manager will manage day-to-day performance across multiple retailer .com sites and marketplaces, including product listings and content, inventory availability, pricing, promotions, and site optimization. This role plays a key part in improving conversion rates, increasing traffic and engagement, supporting new product launches, category expansion, and maintaining strong inventory accuracy and operational efficiency. This position will collaborate cross-functionally with Marketing, Product, Sales, Operations, Demand Planning, Customer Care, and IT. The eCommerce Manager will also analyze performance data, monitor competitive activity, and provide actionable insights to drive profitability, brand awareness, and customer loyalty.

The ideal candidate is a self-starter with experience supporting big-box retail and marketplace accounts such as Walmart, Menards, Lowe’s, Home Depot, or similar retailers. Experience selling on platforms like Amazon and Wayfair, people management experience, and strong Excel and analytical skills are a plus.

OUR PURPOSE STATEMENT

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES

Lead with Positivity and Respect – We foster trust, optimism, and respect in every interaction.

Compete as a Team – We foster collaboration and teamwork, knowing we win together.

Innovate with Purpose – We create bold, lasting solutions that make a real impact.

Inspire Growth – We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value – We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

• Define, implement, and execute a comprehensive eCommerce strategy aligned with overall business objectives and growth initiatives.
• Collaborate cross-functionally with Marketing, Product & Brand, Sales, Operations, Customer Care, Demand Planning, and IT to drive performance improvements and successful execution.
• Manage day-to-day eCommerce operations across owned platforms and third-party marketplaces (e.g., Amazon, HD.com, Lowes.com, Wayfair), including A+ product content, inventory availability, pricing, promotions, and compliance requirements.
• Create, manage, and maintain accurate product listings in customer portals and marketplaces to meet partner compliance standards and brand guidelines.
• Develop and execute go-to-market plans for existing and new product categories, partnering with SBU leaders, Product Development and Marketing to support successful product launches.
• Monitor inventory levels daily and partner with Demand Planning to support accurate forecasting, POS analysis, and consistent stock availability across customer sites.
• Communicate planned and actual order ship dates using customer-required methods; research and resolve order exceptions and compliance deviations.
• Analyze performance metrics and KPIs (conversion rates, traffic, sales, pricing, and promotions), monitor competitor activity, and leverage insights to improve performance, profitability, and customer experience.
• Assist in the development, implementation, monitoring, and enforcement of the Internet Minimum Advertised Price (IMAP) strategy and policy.
• Serve as a key liaison between customers and Fortified Brands, ensuring timely resolution of inquiries and issues while maintaining high levels of customer satisfaction.
• Partner with IT to develop, test, and launch new EDI requirements and system enhancements.
• Stay current on eCommerce trends, marketplace updates, and best practices; recommend initiatives to enhance growth, efficiency, and profitability.

Supervisory Responsibilities

Direct responsibility to lead, manage, and hold accountable the following positions and indirect responsibility for all employees that report into these positions. Responsibilities include interviewing, hiring, and developing direct reports; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Achievement Focus – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Analytical – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.

Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.

Managing Customer Focus – Promotes customer focus; ensures that organizational resources and support are focused on meeting customer needs; holds others accountable for meeting customer needs; establishes relationships with key customers; monitors customer satisfaction; develops new approaches to meeting customer needs.

Managing People – Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes oneself available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services; continually works to improve supervisory skills.

Performance Coaching – Defines responsibilities and expectations; sets goals and objectives; gives performance feedback; motivates for increased results; recognizes contributions; encourages training and development.

Planning/Organizing – Highly organized with strong planning and time-management skills.

Problem Solving – Strong analytical and problem-solving skills.

Use of Technology – Technically proficient and adaptable with emerging technologies.

Qualifications

Education/Experience/Additional Requirements

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 5+ years of experience in eCommerce management, preferably in multi-channel environments.
• Strong knowledge of eCommerce platforms and third-party marketplaces.
• Proficiency in analytics tools (Google Analytics, marketplace dashboards).
• Excellent project management and communication skills.
• Demonstrated knowledge of eCommerce best practices and sales strategies
• Familiarity with eCommerce IMAP program enforcement, scraping, and online pricing analytics and metrics strongly preferred
• Solid understanding of shipping and fulfillment requirements for .com and online marketplaces
• Proven ability to meet challenging deadlines and collaborate cross-functionally with various internal teams on projects and key initiatives
• Excellent written, verbal, and presentation communication skills
• Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience in portal software such as Partners, EDI support such as SPS Commerce, and ERP systems
• Bilingual – English/Spanish a plus

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required. Ability to withstand the stress of traveling.

Acknowledgements

The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on organizational needs and other factors.