Marketing & Growth Lead (Part-Time)

Company Description

FinonixTech is a forward-thinking technology company dedicated to delivering innovative solutions that meet the ever-evolving needs of the modern business landscape. With a strong commitment to growth and client satisfaction, our team leverages cutting-edge technologies and strategic insights to help businesses thrive. By focusing on innovation and precision, we strive to empower our clients to achieve their goals and exceed their expectations.

Role Description

This is a part-time, remote role for a Marketing & Growth Lead. The Marketing & Growth Lead will be responsible for developing and implementing effective marketing strategies, managing key growth initiatives, conducting market research, analyzing trends, and identifying potential opportunities for business expansion. This role will also focus on fostering customer engagement, facilitating sales strategies, and maintaining exceptional customer service relationships. Collaboration with cross-functional teams to execute innovative campaigns will be a key part of the job.

Key Responsibilities

Growth & Lead Generation

• Design and execute lead generation strategies targeting startups, scale-ups, and mid-market companies in North America
• Build and manage outbound campaigns (LinkedIn, email, partnerships, communities)
• Drive inbound demand through content, positioning, and campaign execution
• Identify and test new growth channels with a data-driven mindset

Marketing & Positioning

• Position DevOps, Cloud, FinOps, and Cloud Migration services clearly for non-technical buyers
• Collaborate with technical teams to convert capabilities into compelling value propositions
• Support website, pitch deck, and sales collateral messaging
• Strengthen brand credibility in the DevOps & Cloud ecosystem

Analytics & Optimization

• Track campaign performance and optimize based on conversion data
• Maintain visibility into lead funnel metrics and pipeline contribution
• Report weekly on KPIs, learnings, and next actions

KPIs & Success Metrics

Performance will be measured against clearly defined KPIs, including:

• Qualified leads generated per month
• Conversion rate from lead → discovery call
• Cost per lead (where applicable)
• Pipeline value influenced
• Campaign performance and channel ROI

Required Skills & Experience

• Proven experience in B2B marketing, growth, or lead generation for tech or SaaS services
• Strong understanding of DevOps, Cloud, or infrastructure services (or ability to learn fast)
• Experience marketing to North American customers
• Hands-on with outbound and inbound growth channels
• Data-driven, outcome-focused mindset
• Excellent written and verbal communication skills

Nice to Have

• Experience in DevOps, Cloud, SRE, or Platform Engineering services
• Familiarity with LinkedIn Sales Navigator, HubSpot, Apollo, or similar tools
• Experience working with early-stage or growing tech startups
• Content marketing or thought leadership experience

Work Structure

• Part-time: ~4 hours per day
• Remote / Flexible hours
• Highly autonomous role with direct access to leadership
• KPIs reviewed monthly with performance-based growth opportunities

Why Join Us

• Work with a deeply technical DevOps & Cloud team
• Clear ownership and measurable impact
• Opportunity to shape go-to-market strategy early
• Performance-driven culture with room to grow