Digital Marketing Specialist

Company Description

DRUVON INDUSTRIES LLP is a leading India-based global commodity trading company specializing in premium-quality rice exports and the sourcing of commodities from India and China to international markets. With a focus on structured trade execution, we ensure seamless operations including sourcing, quality control, packaging, export documentation, customs coordination, and global logistics. Our approach is rooted in quality, compliance, transparency, and disciplined execution to foster reliable supply chains and sustainable growth. Recognized for professional and accountable practices, we aspire to be a trusted global partner for sourcing and trading, delivering excellence across diverse markets.

Role Description

We are seeking a Digital Marketing Specialist for a full-time, on-site position located in University Park, PA. The Digital Marketing Specialist will develop and execute digital marketing strategies to drive the company’s online presence and customer engagement. Responsibilities include creating and managing social media campaigns, analyzing web analytics, improving online marketing efforts, and developing cohesive brand communication strategies. The candidate will collaborate with cross-functional teams to optimize digital platforms and deliver measurable outcomes that align with business objectives.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing to create, implement, and manage impactful online campaigns.
• Expertise in Web Analytics and Online Marketing to measure, analyze, and optimize website performance and digital content.
• Strong Communication skills to craft effective marketing messaging, collaborate with teams, and engage target audiences.
• Ability to work on-site collaboratively in a dynamic, results-oriented environment.
• Experience with SEO, SEM, and email marketing strategies is a plus.
• Proficiency in marketing tools and platforms, such as Google Analytics, social media management tools, and CRM systems.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Prior experience in a similar digital marketing role is preferred.