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Marketing Sales Manager

Chick-fil-A

Marketing Manager

The Marketing Manager assists the Sales and Brand Growth Director with executing

local marketing efforts that strengthen brand presence, increase guest traffic and

loyalty, and support restaurant growth. This role focuses on content creation, creative

direction, campaign execution, and community engagement while ensuring all

marketing efforts align with Chick-fil-A brand standards and values.

What You’ll Do

  • Assist with the development of the overall local marketing and creative strategy plan
  • Outside, in-business personal blitzing and brand growth efforts at a minimum of 50% of total working hours - log accordingly
  • Set the vision for content, storytelling, and brand expression across all touchpoints
  • Oversee planning and execution of campaigns, promotions, and seasonal initiatives
  • Lead creative direction for in-store marketing, digital context, and community activations
  • Oversee restaurant events, community partnerships, and brand activations
  • Collaborate with leadership to support business goals, traffic drivers, and product launches
  • Assist with managing marketing calendars, priorities, and recourse allocation
  • Assist with planning and execution of campaigns, promotions, and seasonal initiatives
  • Ensure brand consistency, quality, and compliance with Chick-fil-A standards
  • Analyze performance date and adjust strategies to improve results
  • Mentor, train, and oversee team members or vendors supporting marketing efforts
  • Represent the brand professionally within the community
  • Complete additional duties as directed by leadership

Key Performance Indicators (KPI's)

  • Guest traffic and sales increases tied to marketing initiatives
  • Catering sales growth (weekly, monthly, quarterly, and annual targets)
  • Number of new sales opportunities generated per week/month
  • New customer acquisitions (business, schools, and organizations)
  • Campaign effectives and executions quality, specifically promotional and campaign performance ties to sales
  • Outside sales activity metrics (visits, calls, emails, follow-ups)
  • Event execution and post-event sales impact
  • Promotional and campaign performance ties to sales
  • Overall contribution to restaurant sales growth
  • Community engagement growth and participation
  • Event performance and post-event impact
  • Content performance and local awareness metrics
  • On-time, on-brand execution of marketing calendar
  • Leadership and cross-team collaboration effectiveness

What We’re Looking For

  • Proven experience in marketing leadership, brand strategy, or creative direction
  • Strong outside sales experience and skills
  • Operational thinking with hands-on execution ability
  • Ability to lead creative vision while managing operational realities
  • Excellent communication, organization, and decision-making skills
  • Experience managing people, projects, or external partners preferred
  • Passion for storytelling, brand growth, and community engagement
  • High standards for quality, consistency, and follow-through
  • Alignment with Chick-fil-A values and commitment to servant leadership

Schedule

  • Part-time or full -time positions available
  • Flexible availability, including mornings, evenings, and weekends
  • Guaranteed Sundays off

Compensation & Benefits

  • Company-provided uniforms and non-slip shoes
  • Annual sick leave
  • Scholarship opportunities
  • Leadership development and training
  • 401(k) eligibility upon vesting
  • Health Insurance eligibility upon vesting
  • Daily Meal Allocation

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

Pay: $25.00 / hour

Job Type: fulltime, parttime

Schedule

  • Monday to Friday

Education: High school degree

Work location: On-site

Job Type

Job Type
Full Time
Location
Salinas, CA, United States

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