SEO Analyst

As an SEO Content Specialist, you’ll be responsible for a portion of the Search Engine Optimization (SEO) Program to increase organic search traffic across our websites Backcountry, Competitive Cyclist, and Steep and Cheap. One day you may be working with software engineers, product managers, or designers within Agile Scrum and Kanban teams, and the next day you may be working with writers, editors, and content strategists. No matter the day, your research, recommendations, influence, guidance, and partnership will help shape the Backcountry website landscape. We put a huge emphasis on reusable strategies across different areas of our site to ensure we create value at multiple customer touchpoints. Backcountry has accepted SEO as a strategic channel and we have built the program as equal thought leaders from project inception to delivery.

ESSENTIAL DUTIES & RESPONSIBILITIES

Identify new opportunities for organic traffic growth on multiple page types from Blog to Product page

Work with video, short form, long form and infographic content

Ensure content strategy encompasses and aids as many possible page types

Push A/B tests to understand customer benefit behind SEO recommendations

Represent the team to a variety of internal stakeholders

Work closely with software engineers and their code prior to its release

Provide feedback, guidance, and requirements for projects across our digital properties

Partner with SEO consultant on bigger content initiatives

Help teach and train the broader organization on SEO best practices

Build dashboards, metrics, and reports to accurately represent results

Conduct tests and research to prove or disprove hypotheses related to SEO

Proactively stay at the forefront of the SEO industry and its constant changes through personal development, networking, and training

QUALIFICATIONS, SKILLS & ABILITIES

[Required] 3+ years of experience in e-commerce or related websites

[Required] 2+ years of experience in building and executing an SEO strategy at enterprise scale

Proven track record of successful organic search optimization implementation for B2C brand

A demonstrated understanding in front-end web technology including HTML, CSS, JavaScript

SEO-related content skills include keyword research, link building strategy, on-page optimization, understanding foundational technical SEO topics (examples being canonical tags, pagination) server- vs. client-side rendering, building content strategy that marries multiple page types into overall strategy

Strong proficiency Sharepoint, Confluence, and JIRA

Experience with Agile Scrum or Kanban software development principles

Experience in Botify, Screaming Frog, STAT, Google Search Console, Bing Webmaster Tools, and Core Web Vitals

Experience with Adobe Analytics, Google Analytics or related platform

#CPMMC #LI-SE1

ABOUT BACKCOUNTRY

Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts.

PLEASE NOTE: If you do apply, please add [email protected] to your address book. Many of our communications will come from that email address and we'd hate for them to be lost in your spam folder.

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