Senior SEO Manager Remote

We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Richmond, VA.

About Workshop Digital

Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.

We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.

We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.

Position Summary

The Senior SEO Manager position is mostly independent and regularly pushes the team forward. Senior SEO Managers work with limited support from the Director or SEO Team Lead.

Develop strategies and tactics that support client goals and drive strong organic marketing performance

Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth

Troubleshoot minor to complicated client issues independently and complex issues with support

Implement and test new capabilities to enable client growth

In Addition, Senior SEO Managers

Lead junior analysts on certain accounts

Train new hires on basic and standard concepts

Aid in the training of new hires on basic and standard concepts relating to SEO and GEO

Identify opportunities to integrate AI into existing SEO workflows to improve team‑wide efficiency

Provide support for client services deliverables during the sales process for upsells and new business

Responsibilities

Develop strategies and tactics that support client goals and drive strong organic marketing performance

Build and maintain strong, deep client relationships with day‑to‑day contacts and senior stakeholders to ensure high client retention and growth

Troubleshoot minor to complicated client issues

Implement and test new capabilities to enable client growth

Support the Director or Team Leads in the training of new team members

Provide temporary support and contribute to client services deliverables during the business development process for upsells and new business

Client communication and relationships

Develop strong relationships with clients and senior stakeholders

Attend and participate in all meetings/calls with clients

Communicate effectively with various audiences with occasional support

Create and present insightful, meaningful, accurate reports and analysis with support on complex issues

Execute the Workshop Digital client flag process and proactively identify resolutions

Go the extra mile for assigned clients within the scope of the SOW

Internal communication and relationships

Proactively seek and gracefully accept feedback

Tactfully share feedback with colleagues

Immediately inform the Director or SEO Team Lead of any concerns or issues from clients when appropriate

Inform the Director or SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community

Share meaningful information that advances the team

Participate in the interview process

Lead special projects with support

Business development

Identify new opportunities for clients to meet their business goals

Independently identify opportunities for potential case studies and coordinate with marketing for case study development

Manage beta tests of new services for client set

Support the sales team by assisting with RFPs, presentations, audits, and SOWs

Elevate client requests for SOW changes with minimal support

Training

Regularly identify opportunities to update and expand training content

Regularly develop original technical training content with QA

Regularly conduct team trainings to help develop team expertise

Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Occasionally contribute thought leadership content to the Workshop Digital blog and the industry

Serve as a mentor for junior team members

Channel management

Optimize client websites through a blend of technical and content updates with minimal support on complex issues

Perform keyword research, analyze and report on competitor and keyword data to clients with minimal support on complex issues

Claim, update, optimize, and manage local listings for clients with minimal support on complex issues

Write, optimize, and syndicate content on behalf of clients with minimal support on complex issues

Generate and plan content ideas for clients including blog ideas, articles, or any other content with minimal support on complex issues

Conduct comprehensive technical, content, and local audits with minimal support on complex issues

Optimize client websites through conversion rate optimization (CRO) with minimal support on complex issues

Create and prioritize strategies and supporting tactics that embody clients' business goals with minimal support on complex issues

Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with minimal support on complex issues

Set up and review Google Analytics (and any other third‑party tracking software) with minimal support on complex issues

Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with minimal support on complex issues

Conduct ongoing tests that drive towards growth and achieving client goals with minimal support on complex issues

Temporarily take on extra client ho.