Senior SEO Lead; Local Search

Position: Senior SEO Lead (Local Search)

At Webrunner, we live and breathe home improvement marketing. Since 2012, we have helped remodelers, roofers, landscapers, and contractors across North America turn clicks into real-world projects.

Today, our team of 50+ full-time employees and specialized contractors supports clients across Canada and the United States, delivering performance-driven marketing that helps contractors generate leads, book projects, and grow sustainably.

Our mission is simple

Help contractors unlock sustainable growth through impactful marketing.

THE ROLE

We are seeking a highly experienced Senior SEO Lead (Local Search) to help elevate and evolve Webrunner’s local search capabilities across our growing contractor client base.

Because the contractors we serve compete primarily in local markets, this role focuses heavily on local SEO strategy, Google Business Profile optimization, service-area visibility, reputation-driven ranking signals, and map pack dominance.

Working closely with leadership and the broader marketing team, the Senior SEO Lead will bring deep technical expertise, strong strategic thinking, and operational discipline to help strengthen Webrunner’s SEO offering as we continue to grow.

Our SEO department currently supports a growing portfolio of contractor clients across North America, and we see significant opportunity to further strengthen and scale this offering.

Our goal is to help contractor clients dominate their local markets across map pack results, organic search, and emerging AI-driven discovery channels.

As search continues evolving, this role will also help Webrunner adapt its strategies for AI-driven discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

As Webrunner continues expanding its SEO capabilities, this role offers a meaningful opportunity to influence how our SEO services evolve and scale in the years ahead.

This role is ideal for someone who enjoys solving complex SEO challenges, raising the bar for execution, and helping teams operate at a higher level.

KEY RESPONSIBILITIES Strategic SEO Leadership

• Develop scalable local SEO strategies that help contractors dominate search visibility within their service areas.
• Define frameworks for service-area and location-based SEO, including service pages, location pages, and local authority building.
• Guide strategy for Google Business Profile optimization, review velocity, and local trust signals that influence map pack rankings.
• Identify opportunities to increase organic lead generation, improve conversion rates, and drive greater marketing efficiency.
• Contribute to shaping the long‑term direction of Webrunner’s SEO offering as the company continues to grow.
• Bring new ideas and perspectives that strengthen the effectiveness of our SEO services.

Technical Execution

• Conduct deep technical SEO audits covering site architecture, schema implementation, Core Web Vitals, crawlability, and indexing.
• Develop and execute advanced on-page optimization strategies based on search intent, competitive positioning, and keyword opportunity.
• Optimize websites and local assets to strengthen visibility across map pack results, organic listings, and AI-driven search experiences.
• Ensure strong implementation of local schema, entity signals, and structured data that support both traditional and AI-driven search visibility.
• Lead the development of data-driven content strategies that strengthen topical authority and drive high-value traffic.
• Design and support link acquisition strategies that increase domain authority and competitive visibility.

Operational Improvement

• Help refine internal SEO processes, SOPs, and quality standards to improve scalability and consistency.
• Identify opportunities to improve efficiency across the department while maintaining high execution standards.
• Support the development of internal playbooks and frameworks that strengthen Webrunner’s SEO delivery model.
• Ensure Webrunner’s SEO strategies continue evolving alongside search engine and AI developments.
• Act as a senior resource for SEO strategists and specialists across the organization.
• Provide mentorship and guidance that helps elevate team capabilities.
• Collaborat…