Senior Performance Manager, Paid Media

A company is looking for a Senior Performance Manager, Paid Media, to join their Patient Recruitment division.

Key Responsibilities

Own and optimize paid media strategy across clinical trial protocols and site locations

Drive qualified patient acquisition by managing campaign structure and performance metrics

Collaborate with cross-functional teams to enhance conversion tracking and reporting

Required Qualifications

7+ years of experience in managing paid media campaigns across multiple platforms

Bachelor's degree in marketing, communications, or a related field preferred

Experience in high-growth environments with measurable KPIs

Strong expertise in paid search and paid social strategies

Working knowledge of HIPAA-compliant advertising regulations