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Senior Manager, Integrated Marketing

VirtualVocations

A company is looking for a Senior Manager, Integrated Marketing Communications.

Key Responsibilities

Develop integrated marketing communications strategies that translate brand priorities into cohesive campaigns across various channels

Serve as the central connector across marketing teams to align stakeholders on campaign priorities and execution timelines

Ensure campaigns effectively connect the consumer journey by aligning storytelling, media, and activation across channels

Required Qualifications

7-10 years of experience in integrated marketing, brand communications, or marketing strategy roles

Experience across multiple marketing disciplines including brand marketing, paid media, and PR

Strong strategic thinking with the ability to translate brand strategy into actionable communications plans

Bachelor's degree required

Familiarity with paid media planning and performance metrics is preferred

Job Type

Job Type
Full Time
Location
Hartford, CT

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