Marketing Analyst

A company is looking for a Marketing Analyst (Marketing Operations) to improve marketing performance and operational efficiency through data-driven insights.

Key Responsibilities

Analyze marketing performance across various channels and report on campaign effectiveness

Define and standardize metrics, ensuring data accuracy across marketing platforms

Collaborate cross-functionally to translate data into actionable insights for stakeholders

Required Qualifications

Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field

2-5 years of experience in marketing analytics, marketing operations, or business analytics

Strong analytical skills with a focus on connecting data to business outcomes

Advanced proficiency in Excel and / or Google Sheets, along with experience in BI and data visualization tools

Familiarity with CRM and marketing automation platforms