Digital Marketing Analyst

A company is looking for an Analyst, Paid Media to develop, launch, optimize, and analyze paid media marketing initiatives.

Key Responsibilities

Lead paid media channel efforts, providing optimization recommendations and reporting

Execute paid media initiatives and work closely with the analytics team to improve performance

Define KPIs, conduct A / B testing, and communicate insights and findings to leadership

Required Qualifications

Bachelor's degree from a 4-year college, preferred

3-5 years of experience in digital marketing and paid media

Experience with analytic platforms such as Google Ads, Microsoft Ads, and Google Analytics

Experience in developing marketing plans and tracking campaign performance

Agency experience and knowledge in the travel industry are a plus