Advertising Attorney – Comparative Ad Legal Guidelines (Copy, Image & Video)

We're a fast growing consumer product brand looking for an experienced advertising attorney for a focused, project-based engagement. We run direct comparative advertising that calls out a large, well-known corporate competitor by name, a company with a substantial in-house legal team.

We need a clear, written legal opinion we can hand to our marketing team so they know exactly what they can and cannot do.

The deliverable

A single, practical legal guidelines document covering:

• What claims are legally defensible in comparative advertising, including directly naming a competitor.
• How to structure quality and pricing comparisons safely.
• What constitutes protected opinion vs. false advertising
• What imagery is permissible — competitor logos, product shots, brand colours, packaging
• What video content is permissible — footage, product comparisons, side-by-sides.
• What copy, visuals, and video to avoid and why.
• A plain-English do/don't reference guide the marketing team can use day to day.
• Guidelines must be compliant across: USA (priority), UK, Australia, Canada, and EU

We do not want 40-page brief. We need something clear, specific, and actionable for a non-legal team.

Ideal candidate

• Proven experience in advertising law and FTC compliance.
• Familiar with comparative advertising disputes and risk assessment.
• Experience advising on visual and video ad content, not just copy.
• Familiar with multi-jurisdiction advertising compliance.
• Writes clearly for non-lawyers.
• Responsive and efficient.

Scope

Fixed price: $800. Estimated 3–5 hours. Guidelines must cover USA as the primary jurisdiction, with compliance considerations for UK, Australia, Canada, and EU. We'll share full ad creative examples (copy, images, video) under NDA before work begins.

To apply, please include

• Brief summary of your comparative advertising experience
• One example of a similar guidelines or opinion document you've produced (redacted is fine)
• our fixed project rate or confirmation you can work within the $800 budget